Cisco App Attention Index Reveals Consumer Fury as Brands Fail to Deliver Seamless Digital Experiences

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[{"type":"text","content":"New Cohort of Application Users, Coined 'The Application Generation', Sets Bar for Seamless and Secure Digital Experiences.\nNews Summary: \nConsumer expectations for digital experiences continue to soar, with 62% of consumers stating that their expectations are far higher now than they were two years ago.While 66% claim they now expect an exceptional digital experience as standard, 88% reported experiencing performance issues when using applications over the past 12 months.Frustrations are high, with 64% stating they are less forgiving of poor digital services than they were 12 months ago, and 55% reporting that performance issues with digital services and applications leave them feeling like a brand has no respect for their time.SAN JOSE, Calif., Nov. 21, 2023 /PRNewswire/ -- Cisco (NASDAQ: CSCO) today launched the latest report in its App Attention Index research series, revealing escalating consumer expectations for digital experience and increased pressure on brand owners to optimize application performance and security. The global study, which examined the digital behaviors of more than 15,000 global consumers, also revealed the emergence of a new breed of application user that is more empowered, sophisticated, and demanding in its use of digital services.\n\nConsumer Expectations Continue to Soar—but Remain UnmetWhile the use of digital services and applications reached new heights during the pandemic, consumer demand for applications has only continued to increase. As consumers enjoy ever more intuitive and personalized digital experiences, their demands on applications have reached an all-time high, with 62% reporting that their expectations for digital experiences are far higher now than they were two years ago (the height of the pandemic), while 66% state they now expect brands to deliver an exceptional digital experience as standard.\nBut consumer needs are not being met, with as many as 88% of respondents experiencing performance issues when using applications over the past 12 months (up from 83% in 2021). Today's application users have zero tolerance for poor digital performance and when things don't work as they should, their reactions have become extreme.\n55% indicate they feel disrespected by brands whose applications don't meet their expectations.64% are less forgiving of brands when problems occur.77% have st...

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