Press release
Cirrus Logic Launches Advanced Haptic and Sensing Technology Solutions for Richer, Immersive User Experiences
New Haptic ICs Enable Increased Functionality and Sleek Buttonless Designs for Variety of Smartphones, PCs, Wearables, Gaming, Virtual Reality and Automotive
About this update from Cirrus Logic, Inc.
[{"type":"text","content":"\nNew Haptic ICs Enable Increased Functionality and Sleek Buttonless Designs for Variety of Smartphones, PCs, Wearables, Gaming, Virtual Reality and Automotive Applications\n\n AUSTIN, Texas--(BUSINESS WIRE)--\nWith the goal of elevating the user experience for a wide range of consumer devices, Cirrus Logic (Nasdaq: CRUS) is leveraging its technology leadership in low-power, low-latency mixed-signal processing to develop an advanced product portfolio of haptic and sensing integrated circuits (ICs). Cirrus Logic’s haptic products and sophisticated haptic feedback technology enable sleeker, more robust end products with fewer mechanical controls for new responsive and immersive user experiences.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200528005003/en/Cirrus Logic CS40L25 family of boosted haptic drivers are resonance-aware to drive high-performance linear resonant actuators (LRAs) and voice coil motors (VCMs), delivering enhanced user experiences for applications such as mobile, automotive, PCs, wearables and gaming/VR. (Graphic: Business Wire)\n\nAlready a leader in haptic technology for smartphones, Cirrus Logic is expanding its haptics and sensing expertise to provide an immersive touch experience for applications in automotive, augmented and virtual reality, gaming, personal computers and wearables. The new Cirrus Logic CS40L25 family of boosted haptic drivers enables OEMs to create customized user experiences beyond the single-action response of today’s mechanical buttons.\n\n\n“Consumer devices have become slimmer and more display-driven, and advanced haptics are evolving to offer consumers a richer, more tactile experience,” said Harsha Rao, Cirrus Logic manager, Haptics and Sensing. “Cirrus Logic’s haptic solutions feature low-latency, boost voltage and closed-loop control algorithms that enable customized waveforms to trigger a variety of fast, unique haptic feedback responses. Whether it’s an immersive first-person gaming experience or a distinct smartphone vibration that identifies the caller, our advanced haptics can create a crisp click that just feels better to the user.”\n\n\nBeyond the smartphone\n\n\nThe new haptic solutions from Cirrus Logic can help create context-aware “virtual” buttons for almost any surface. By eliminating mechanical button...