Entertainment
In New 'PSA' From Liquid Death and Cineverse, The Toxic Avenger (Peter Dinklage) Explains the Dangers of High-Sugar Soda
Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, has launched a new campaign with Liquid Death, one of the fastest growing non-alcoholic beverage brands, for a unique brand partnership leading into the August 29, 2025 wide theatrical release of The Toxic Avenger Unrated. The core piece of the campaign launching today has a 'PSA' from Toxie himself (portrayed by Peter Dinklage) about the dangers of high-sugar soda. (Buy tickets here!)
About this update from Cineverse Corp.
[{"type":"text","content":"New Campaign Launches Today Ahead of Unrated Film's Theatrical Release on August 29, 2025 – Because this Radioactive Mutant Superhero Won't Put Soda in His Body","length":168,"tagName":"p","attribs":{}},{"type":"text","content":"LOS ANGELES, Aug. 19, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, has launched a new campaign with Liquid Death, one of the fastest growing non-alcoholic beverage brands, for a unique brand partnership leading into the August 29, 2025 wide theatrical release of The Toxic Avenger Unrated. The core piece of the campaign launching today has a 'PSA' from Toxie himself (portrayed by Peter Dinklage) about the dangers of high-sugar soda. (Buy tickets here!)","length":511,"tagName":"p"},{"id":"rS8W5VRV5vc","subtype":"videoIframe","type":"youtube","url":"https://www.youtube.com/embed/rS8W5VRV5vc","width":560,"height":315,"anchorId":"82e970c2-e6f0-58ff-ad7b-bb10bb68651a"},{"type":"text","content":"Liquid Death – whose soda-flavored sparkling waters are available at Amazon, Target, Walmart, Whole Foods, Ralphs, and more, with each can containing just 10 calories, 2 grams of sugar, and no artificial sweeteners – is featuring the PSA at https://liquiddeath.com/toxicavenger. This marks Liquid Death's first partnership with a superhero who's literally made of toxic waste.","length":390,"tagName":"p"},{"type":"text","content":"The anti-hero janitor turned superhero may have fallen into a vat of toxic chemicals, but he knows that the amount of sugar packed into traditional sodas is bad news. In this new spot, Peter Dinklage's Winston Gooze crashes high school hallways and educates kids on the dangers of sugary soda. The spot and related creative is rolling out starting this week across digital, social media and out-of-home (the latter via a digital billboard in Times Square, NYC, operated by OUTFRONT Media).","length":493,"tagName":"p"},{"type":"text","content":"Watch the spot here!","length":20,"tagName":"p"},{"type":"text","content":"The non-rated horror/comedy movie, written and directed by Macon Blair (I Don't Feel At Home in This World Anymore, writer for Marvel Comics/Dark Horse Comics), is produced by Legendary Entertainment and distributed by Cineverse. Based on Troma Entertainment President and Co-founder Lloyd Kaufman&#...