Business
ElementalTV Brings AI-Powered Audience Intelligence to Cineverse's FAST Ecosystem
ElementalTV, a leading innovator in CTV advertising technology, and Cineverse (NASDAQ: CNVS), a next-generation entertainment studio and FAST streaming giant, have announced a strategic partnership to elevate Cineverse's expansive streaming footprint through advanced audience intelligence and identity resolution, aimed at unifying their fragmented viewership data into data-enriched, buyer-aligned audience segments.
About this update from Cineverse Corp.
[{"type":"text","content":"LOS ANGELES, Aug. 19, 2025 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising technology, and Cineverse (NASDAQ: CNVS), a next-generation entertainment studio and FAST streaming giant, have announced a strategic partnership to elevate Cineverse's expansive streaming footprint through advanced audience intelligence and identity resolution, aimed at unifying their fragmented viewership data into data-enriched, buyer-aligned audience segments.","length":470,"tagName":"p"},{"type":"image","alt":"ElementalTV announces the launch of VISTA, a transformative platform for CTV publishers, at CES 2024 in Las Vegas. (PRNewsfoto/Elemental TV)","displaySize":"","headline":null,"caption":"ElementalTV announces the launch of VISTA, a transformative platform for CTV publishers, at CES 2024 in Las Vegas. (PRNewsfoto/Elemental TV)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":240,"url":"https://media.zenfs.com/en/prnewswire.com/31ec2ed2676284264503ec5c33d999d2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/2LwvYUMQSlK.sGw0cgZquw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQyMztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/31ec2ed2676284264503ec5c33d999d2","width":400,"height":240}},"href":"https://mma.prnewswire.com/media/2312618/Elemental_TV_logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As part of the partnership, Cineverse will integrate ElementalTV's AI-powered audience insights platform, 1Audience, into its tech stack, transforming billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. This deployment enables Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers.","length":474,"tagName":"p"},{"type":"text","content":"The collaboration is set to drive a significant revenue uplift across Cineverse's vast streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV's avant garde audience & identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers.","length":398,"tagName":"p"},{"type":"text","content...