Business
CINEVERSE ANNOUNCES THE LAUNCH OF NEW AD PLATFORM 'CINEVERSE 360'
New Omnichannel Platform Brings Together CTV, FAST, Audio, Digital, Social, and Events reaching more than 82 million enthusiast monthly viewers across more
About this update from Cineverse Corp.
[{"type":"text","content":"New Omnichannel Platform Brings Together CTV, FAST, Audio, Digital, Social, and Events reaching more than 82 million enthusiast monthly viewers across more than 1.2 billion devices\nTop Independent Publisher of Digital Content, Podcasts and CTV/FAST Channels Connects with Fans Across Popular Genres Such as Anime, Family and Horror\nTerry City, Ad Industry Veteran from Yahoo!, Buzzfeed, Tastemade and Variety, joins Cineverse as SVP and Head of Cineverse 360\nLOS ANGELES, Feb. 15, 2024 /PRNewswire/ -- Cineverse (NASDAQ: CNVS), today announced the launch of Cineverse 360 (C360), a new ad platform providing brands the ability to connect with enthusiast audiences across an exclusive, omnichannel mix of marketing offerings. C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels. At launch the network will reach 82 million monthly viewers across the company's owned and operated partners.\n\n \n \n \n \n \n \n\n \nAdditional Information:\nCineverse 360 Audience Network – As part of the launch, Cineverse is also launching the Cineverse 360 Audience Network (CAN), which starting next quarter, will bring advertisers a scalable solution for reaching enthusiast audiences across a network of Cineverse and third-party publishers. At launch, advertisers will be able to have access through CAN and its partners to hundreds of FAST channels with inventory on platforms such as Philo, Plex, Samsung TV Plus, Vizio Watchfree, Xumo and others. Cineverse's sales and partnership teams are in active conversations to expand the network significantly throughout 2024.The network will expand upon the highly engaged, enthusiast fan bases across popular genres – from anime and Asian content to family programming, horror, and indie film, to IP-focused channels featuring pop culture icons from Bob Ross to Sid and Marty Krofft.Properties that will be available in the network at launch include: AsianCrush, Cineverse, Crime Hunters, Docurama, Dove Channel, EntrepreneurTV, Fandor, Film Detective, For Us By Us, Lone Star, Midnight Pulp, Real Madrid TV, RetroCrush, SCREAMBOX, Sid and Marty Krofft Channel, So...Real, The Preview Channel, The Bo...