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Canada's Biggest Popcorn Celebration: Cineplex Expands National Popcorn Day to Four Days
TORONTO, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Cineplex, Canada’s leading entertainment and me...
About this update from Cineplex Inc.
[{"type":"text","content":"Canada’s Biggest Popcorn Celebration: Cineplex Expands National Popcorn Day to Four DaysScene+ Members Score a Free Small Popcorn with a Valid Movie Ticket from January 16-19, 2026\nTORONTO, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Cineplex, Canada’s leading entertainment and media company, is turning National Popcorn Day into a blockbuster celebration. From January 16-19, Scene+ members can enjoy one of the best parts of the movie experience: a FREE small popcorn with a valid movie ticket at Cineplex theatres nationwide. “Popcorn isn’t just a snack, it’s part of the ritual of going to the movies,” said Sara Moore, Chief Marketing Officer, Cineplex. “This year, we’re giving popcorn the spotlight it deserves with our biggest National Popcorn Day celebration yet: four days of free popcorn for Scene+ members.” Popcorn has always been the ultimate movie companion and moviegoers agree. In 2025, popcorn remained the top snack choice at Cineplex, with consumption topping 2024 levels. Popcorn wasn’t just eaten, it was celebrated. In 2025, Cineplex guests indulged in new ways to enjoy their favourite snack with movie-themed merchandise, snapping up 30 different popcorn bucket designs inspired by popular franchises. Popcorn buckets inspired by A Minecraft Movie, including the Minecraft Chicken Jockey tub which sold out in opening weekend, accounted for 22% of all popcorn bucket sales in 2025, alongside merchandise like The Fantastic Four Galactus tub (the largest popcorn tub ever produced), the Five Nights at Freddy’s 2 Freddy Bust Tub, and the Wicked: For Good Glinda Bubble LED Popcorn Tub. Now, Cineplex is inviting fans to celebrate their love for this iconic snack with National Popcorn Days, an extended four-day event. Scene+ members with a valid ticket for a showtime on January 16, 17, 18 or 19, 2026, can visit concessions on the same day as their movie screening, scan their membership card and receive a free small bag of Cineplex’s famous popcorn. Visit www.sceneplus.ca to join Scene+ and www.cineplex.com/NationalPopcornDays or the Cineplex app to choose a showtime during Cineplex’s National Popcorn Days from January 16-19. Make sure to follow Cineplex on Instagram (@cineplexmovies), on X (@cineplexmovies) and like it on Facebook (@cineplex) for more ...