Business
Cadillac Fairview Selects Cineplex Digital Media as Digital Signage and Media Partner across Premier Canadian Shopping Destinations
Cadillac Fairview Selects Cineplex Digital Media as Digital Signage and Media Partner across Prem...
About this update from Cineplex Inc.
[{"type":"text","content":"\n \n \n \n Cadillac Fairview Selects Cineplex Digital Media as Digital Signage and Media Partner across Premier Canadian Shopping Destinations\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n The deal bolsters Cineplex Media's out of home shopping network to 89 premium shopping destinations across the country, including nine of the top ten busiest malls in\n \n Canada\n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Jan. 16, 2024\n \n \n /CNW/ - (TSX: CGX) – Cineplex Digital Media (CDM), a division of Cineplex, announced today it has signed an agreement with\n \n Cadillac Fairview\n \n to operate and sell digital and static media, and sponsorships, for its extensive network of highly desirable shopping destinations across\n \n Canada\n \n .\n \n \n \n \n \n \n \n \n \n CDM will operate a network of 200 digital displays in 18 Cadillac Fairview shopping centres, including landmark destinations such as CF Toronto Eaton Centre, CF Pacific Centre in\n \n Vancouver\n \n , CF Chinook Centre in\n \n Alberta\n \n , CF Rideau Centre in Ottawa, and CF Carrefour Laval in\n \n Quebec\n \n . CDM will provide\n \n Cadillac Fairview\n \n with innovative digital signage network solutions by leveraging its expertise in creative, experience design, data and analytics. As part of this agreement media sales will be managed through Cineplex Media, bolstering its out of home (OOH) shopping network to 89 premium shopping destinations across the country. This includes nine of the top ten busiest mall locations in\n \n Canada\n \n , placing key messaging in front of over 680 million shoppers annually.\n \n \n CDM's industry leading approach will enable\n \n Cadillac Fairview\n \n to maximize media revenues, enhance shopping experiences with digital solutions and harness the power of data to understand and influence the consumer journey.\n \n \n \"We have a long-standing history with\n \n Cadillac Fairview\n \n as many Cineplex theatres are part of their key Canadian shopping centres. As their trusted digita...