Business
VistaPrint Evolves into Full-Service Design, Digital and Print Partner to Small Business with Launch of Vista
The brand evolution has been announced along with Vista's acquisition of Depositphotos and its subsidiary Crello BOSTON--(BUSINESS WIRE)-- VistaPrint, the
About this update from Cimpress Plc
[{"type":"text","content":"\nThe brand evolution has been announced along with Vista's acquisition of Depositphotos and its subsidiary Crello\n\n BOSTON--(BUSINESS WIRE)--\nVistaPrint, the design and marketing partner to millions of small businesses around the world, announced today a major brand evolution: the launch of Vista. This new parent brand encompasses VistaPrint, 99designs by Vista, Vista x Wix and the company’s most recent acquisition. That acquisition included Crello, a rapidly-growing, global leader in do-it-yourself (DIY) digital design. Crello, now rebranded under Vista as VistaCreate, offers a platform that makes it easy for small businesses to bring their social media and digital design to life, no matter their design experience.\n\n“For more than 20 years we have helped small businesses look and feel credible, and as their needs have changed, we have evolved with them,” said Robert Keane, founder and chief executive of Vista and its parent company Cimpress. “We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world class social media creative design solution.”\n\nDuring the last two years, Vista has made multiple strategic moves and major investments to serve small business owners’ evolving needs and to drive customer value. The pandemic has changed the world for small businesses and made it more important than ever for them to have end-to-end solutions that support them online, offline, on-the-go, and at any point in their entrepreneurial journey. Vista’s research shows that 82 percent of small business marketing needs now span print, design and digital.\n\nIn October 2020, Vista acquired 99designs to provide small businesses access to world-class designers to craft their perfect logo, website, packaging and more. In August of this year, Vista announced a partnership with the leading cloud-based web development platform Wix to power the creation and management of Vista x Wix websites and related digital solutions for small businesses.\n\nToday, Vista has taken another integral step toward providing a compelling, full-spectrum design offering. Through the acquisition of Crello and its rebranding as VistaCrea...