Business
Despite Economic Uncertainty, 42% of US Small Business Owners are “Very” Happy, According to New Research from VistaPrint
Over one-half are “much” happier now being a small business owner compared to when working for someone else. Internal influences, including independence and
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[{"type":"text","content":"\nOver one-half are “much” happier now being a small business owner compared to when working for someone else.\n\nInternal influences, including independence and passion, shape small business happiness more than external factors.\n\n WALTHAM, Mass.--(BUSINESS WIRE)--\n\nThis National Small Business Week, VistaPrint, the print and design partner to small businesses, released new research evaluating the current state of small business happiness – and the factors contributing to it – in the United States. According to updated survey findings*, 42% of small business owners (SBOs) are currently “very” happy and 39% of SBOs are “somewhat” happy, revealing that American entrepreneurs continue to showcase resilience and optimism despite economic uncertainty. Only 10% of respondents say they are currently “somewhat” or “very” unhappy.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250505550995/en/\n“Small business owners are inherently positive people and they find fulfillment by charting their own course,” said Emily Whittaker, Executive Vice President, North America and Global Marketing, VistaPrint. “This research recognizes the vitality of America’s entrepreneurial spirit and the pride millions of small business owners take in shaping their own future.”\n\nAccording to earlier research**, over one-half (53%) of entrepreneurs are “much” or “somewhat” happier now compared to when they first opened their small business. 53% are “much” happier now being an SBO compared to when working for someone else.\n\nThe survey also found that internal or day-to-day influences contribute more to improved SBO happiness than external or macro factors. Of the 53% of SBOs who are “much” or “somewhat” happier now compared to when they first opened their business, 32% attribute their current level of happiness solely to internal factors rather than solely to external influences (8%).\n\nOverall, SBOs rank “freedom to set my own schedule” (42%), “doing something I love or am passionate about” (41%) and “interacting with people/customers/society” (30%) as the top 3 things they enjoy most about being an entrepreneur. The “certainty or control of their income” (28%) is less of an influence on SBO happiness than independence and passion.\n\nEarlier findings also found:\n\n\nBigger small businesses a...