Business
Church & Dwight to Acquire the Touchland® Brand for $700 million Plus Earn-out
EWING, N.J., May 12, 2025--Church & Dwight Co., Inc. (NYSE:CHD) has signed a definitive agreement to acquire the Touchland® brand for $700 million at closing, consisting of cash and Church & Dwight restricted stock, and a payment up to $180 million contingent on the achievement of Touchland’s 2025 net sales for a total purchase price of up to $880 million. Touchland is the fastest growing brand in the hand sanitizer category in the United States and is the #2 hand sanitizer in the category. The
About this update from Church & Dwight Company, Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":480,"url":"https://media.zenfs.com/en/business-wire.com/f81d7c0c902a2a0e5278d071c8441bef"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/s45VpZ07PLUUnrDQs_kgJA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTk2MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/f81d7c0c902a2a0e5278d071c8441bef","width":480,"height":480}},"lazy":false},{"type":"text","content":"EWING, N.J., May 12, 2025--(BUSINESS WIRE)--Church & Dwight Co., Inc. (NYSE:CHD) has signed a definitive agreement to acquire the Touchland® brand for $700 million at closing, consisting of cash and Church & Dwight restricted stock, and a payment up to $180 million contingent on the achievement of Touchland’s 2025 net sales for a total purchase price of up to $880 million. Touchland is the fastest growing brand in the hand sanitizer category in the United States and is the #2 hand sanitizer in the category. The transaction, which is subject to customary closing conditions, is expected to close in the second quarter.","length":631,"tagName":"p"},{"type":"text","content":"Touchland’s net sales for the trailing twelve months through March 31, 2025 were approximately $130 million. The products are currently marketed in the U.S. and Canada and recently launched in the Middle East with Sephora.","length":222,"tagName":"p"},{"type":"text","content":""We are thrilled to add Touchland as our 8th power brand to our portfolio of market leading brands. Further, we’re excited to welcome the Touchland team to Church & Dwight and partner with its founders, Andrea Lisbona & Ruggero Grammatico to drive the next stage of growth for the brand," said Rick Dierker, Church & Dwight’s Chief Executive Officer.","length":372,"tagName":"p"},{"type":"text","content":""Touchland has built a loyal consumer base through its differentiated consumer proposition and is driving growth in the hand sanitizer category. The brand skews towards younger consumers and already has a high level of brand loyalty and repeat purchase in line with category leaders."","length":294,"tagName":"p"},{"type":"text","content":"Touchland’s trailing twelve months EBITDA as of March 31, 2025 was approximately $55 million.","length":93,"tagName":"p"}...