Business
Combined Insurance Unveils New Chubb Benefits Brand
Combined Insurance Company of America, a Chubb company and a leading North American provider of supplemental insurance, today announced the launch of the Chubb Benefits brand, which delivers greater clarity and consistency through closer alignment with the global Chubb brand.
About this update from Chubb Limited
[{"type":"text","content":"Enhanced identity achieves greater clarity and consistency with the global Chubb brand","length":86,"tagName":"p"},{"type":"text","content":"CHICAGO, Jan. 5, 2026 /PRNewswire/ -- Combined Insurance Company of America, a Chubb company and a leading North American provider of supplemental insurance, today announced the launch of the Chubb Benefits brand, which delivers greater clarity and consistency through closer alignment with the global Chubb brand.","length":319,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":157,"url":"https://media.zenfs.com/en/prnewswire.com/218591e35f3f7719cd5be2ee2b129e20"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ZfjWtQ11jnGKQ2fBBFxFcg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI3NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/218591e35f3f7719cd5be2ee2b129e20","width":400,"height":157}},"href":"https://mma.prnewswire.com/media/2854515/CHUBB_Benefits_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Chubb Benefits, which includes three businesses that serve customers across North America, reflects the company's commitment to excellence and its purpose of providing financial protection for individuals and strategic benefits solutions for employers.","length":256,"tagName":"p"},{"type":"text","content":""This evolution of our brand identity into Chubb Benefits is fitting as it represents our commitment to excellence," said Rich Williams, President of Chubb Benefits. "We're excited and inspired to serve our customers, clients, and broker partners with meaningful solutions to meet an ever-changing marketplace."","length":335,"tagName":"p"},{"type":"text","content":"As part of this initiative, the business brand identity of Chubb Workplace Benefits (CWB) is being updated to Workplace Solutions, and the existing Combined brand for agency markets in the U.S. and Canada is evolving under the Chubb Benefits umbrella. Initial elements of the brand evolution include new logos, updated brand colors, and new digital properties to highlight the company's history, expertise, and customer experience.","length":435,"tagName":"p"},{"type":"text","content":"Combined, a Chubb Benefits Company, delivers voluntary benefits sold throug...