Business
Chow Tai Fook Jewellery Group Celebrates First Anniversary of Brand Transformation
Driving Growth Through Quality Expansion, Product Innovations and Exciting Collaborations HONG KONG, CHINA / ACCESS Newswire / April 10, 2025 /Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK ...
About this update from Chow Tai Fook Jewellery Group Limited
[{"type":"text","content":"Driving Growth Through Quality Expansion, Product Innovations and Exciting Collaborations","length":89,"tagName":"p"},{"type":"text","content":"HONG KONG, CHINA / ACCESS Newswire / April 10, 2025 / Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the leading Chinese jeweller celebrates the first anniversary of its brand transformation journey. Over the past year, the transformation focuses on elevating customer experiences through new image stores that showcase the Brand's revitalised image, introducing uniquely differentiated designs to its product portfolio, as well as engaging in strategic brand collaborations tailored to resonate with today's discerning consumers. These milestones underscore the continued success of brand transformation and reinforce the Group's commitment to refining its legacy for global audiences. This is only the beginning. The Group will continue to introduce exciting developments to further this transformation, paving the way for growth as it approaches its centennial celebration in 2029.","length":1005,"tagName":"p"},{"type":"text","content":"KEY HIGHLIGHTS OF BRAND TRANSFORMATION:","length":39,"tagName":"p"},{"type":"text","content":"Effective product optimisation strategy: The Group is making waves in its product optimisation strategy. The CTF Rouge Collection, launched in April 2024 to commemorate the Brand's 95th anniversary, has generated over HK$2.4 billion in retail sales value (RSV) as of the third quarter of Financial Year 2025 (3QFY2025). Building on the success of CTF Rouge Collection and its iconic "福" motif symbolising fortune, the Group proudly presents a new signature Collection, the CTF Joie Collection today. The Collection continues the storytelling introduced by CTF Rouge Collection, both deeply influenced by symbols of significance in Chinese culture. Joie, meaning happiness, embodies the tenacious spirit of Chow Tai Fook Jewellery in preserving and taking pride in Chinese traditions - transforming ancient wisdom into wearable art pieces for modern times. The new Collection brings the concept of "喜" to life while taking inspiration from ancient and contemporary locks, an emblem of peace and protection.","length":1029,"tagName":"p"},{"type":"t...