Business
NetworkNewsWire Announces Publication on Innovators Aiming High in Canadian Cannabis Industry
NetworkNewsWire Announces Publication on Innovators Aiming High in Canadian Cannabis Industry.
About this update from Choom Hldgs Inc.
[{"type":"text","content":"\n\n NEW YORK, March 21, 2018 (GLOBE NEWSWIRE) -- via NetworkWire – NetworkNewsWire (\"NNW\"), a multifaceted financial news and publishing company, today announces the publication of an editorial featuring Choom Holdings Inc. (CSE:CHOO) (OTCQB:CHOOF), a client of NNW focused on channeling the spirit of Hawaii in the Okanagan and building culture around its high-grade handcrafted cannabis brand.\n To view the full publication, titled “Preparation Continues for Expanding Legalized Cannabis Market in Canada,” visit: http://nnw.fm/kpZL6For many consumers, the appeal of cannabis is its relaxing properties. This is the angle that Choom Holdings (CSE:CHOO) (OTCQB:CHOOF) its targeting with its carefully crafted recreational cannabis brand.Though based in British Columbia, Choom has built its brand around a very different part of the Americas. By evoking the spirit of Hawaii, the company aims to tap into the ethos of surf, sand and chilled times for which the island is known. In fact, the organization’s name is drawn from the slang of 1970s Hawaii and the story of a group of friends who loved to smoke weed—or “choom.”That youthful appeal is part of Choom’s branding with deliberate imagery designed to attract consumers with a relaxed and laidback vibe. Recreational cannabis companies, like any company focused on recreational products, will need to tap into the disposable incomes of 20-somethings as both tastemakers and a source of profit. This approach may help the brand lay claim on a solid chunk of an expected $6 billion market. About Choom™ Channeling the spirit of Hawaii in the Okanagan, high-grade handcrafted strains by Choom™ are all about cultivating good times and good friends. Choom™ was inspired by the Choom Gang; a group of buddies in Honolulu during the 1970s. Now, after four decades, Choom is bringing the spirit of Hawaii to the Okanagan. The company is planting its flag in the rapidly growing legal cannabis industry in Canada with its own brand of high-grade handcrafted herb. For more information, visit the company’s website at www.Choom.ca. About NetworkNewsWire NetworkNewsWire (NNW) is a financial news and content distribution company that provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries an...