Business
Choom Crystallizes Commitment to Recreational Branding with New Hire -- CFN Media
Choom Crystallizes Commitment to Recreational Branding with New Hire -- CFN Media.
About this update from Choom Hldgs Inc.
[{"type":"text","content":"\n\n SEATTLE, March 01, 2018 (GLOBE NEWSWIRE) -- CFN Media Group (\"CannabisFN\"), the leading creative agency and media network dedicated to legal cannabis, announces publication of an article discussing Choom Holdings Inc, (CSE:CHOO) (CNSX:CHOO) (CSE:CHOO.CN) (OTCQB:CHOOF), a Canadian company that is committed wholeheartedly to the recreational marijuana market. While many established companies are having to switch gears (and make major acquisitions and investments) to adapt from the medical to the adult-use market, Choom™ was founded purely as a recreational brand. The company’s recent appointment of a new SVP of Marketing further demonstrates that commitment.\n As the cannabis industry matures and grows, the differentiation of products and brands in the marketplace becomes critical. With the pending legalization of adult-use recreational marijuana in Canada, the marketing of positive and relatable brands will likely define who is successful and who falls by the wayside as the focus moves from medicinal to recreational products. Importance of Retail Lifestyle Marketing Choom announced the appointment of Chris Gagan as Senior Vice President of Marketing. Mr. Gagan brings an impressive background in retail marketing to the team, and will help to guide the company’s strategy in creating and growing a leading recreational brand. Mr. Gagan was most recently with Canadian Tire, a nationwide retailer of automotive supplies, sporting goods, and housewares. He led the creation and execution of several in-house apparel brands, leading efforts from product design to marketing to sales execution. His products garnered $60 million in yearly sales. Prior to that, he was instrumental in the development and sales of a wide range of consumer products for Sugoi Performance Apparel, a division of Dorel Sports and Fox Racing Inc., a privately held globally recognized action sports brand. Mr. Gagan’s experience in creating, implementing and selling brands that promote and represent a lifestyle should prove invaluable to Choom. Lifestyle brands are positioned to embody the interests and attitudes of a culture or a group, with the product contributing to the consumer’s chosen lifestyle. That type of identification will likely be very important to marijuana consumers, and Choom is positioned with both its conc...