Business
Choice Hotels International to Make Landmark Entry into Africa Starting with Three Hotels in Kenya
Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest and most successful lodging franchisors, today announced plans to enter the African market with the signing of three directly franchised properties in Kenya that are expected to open in early 2026. The company also signed a master development agreement that will drive further expansion in the continent with a minimum of 15 additional properties across the sub-Saharan and southern Africa regions by 2030.
About this update from Choice Hotels International, Inc.
[{"type":"text","content":"Global franchisor accelerates its EMEA growth strategy with new properties in one of Africa's fastest-growing hospitality markets and a master development agreement that will add at least 15 additional hotels in the continent by 2030.","length":238,"tagName":"p","attribs":{}},{"type":"text","content":"NORTH BETHESDA, Md., Nov. 19, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest and most successful lodging franchisors, today announced plans to enter the African market with the signing of three directly franchised properties in Kenya that are expected to open in early 2026. The company also signed a master development agreement that will drive further expansion in the continent with a minimum of 15 additional properties across the sub-Saharan and southern Africa regions by 2030.","length":540,"tagName":"p"},{"type":"image","alt":"Choice Hotels International (PRNewsfoto/Choice Hotels International, Inc.)","displaySize":"","headline":null,"caption":"Choice Hotels International (PRNewsfoto/Choice Hotels International, Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":222,"url":"https://media.zenfs.com/en/prnewswire.com/18661c21f6071ef849ebec830457ba37"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/V7il2fBjNF1AdPGdqCb6zw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/18661c21f6071ef849ebec830457ba37","width":400,"height":222}},"href":"https://mma.prnewswire.com/media/2558302/Choice_Hotels_2025.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Kenyan portfolio will feature an Ascend Collection property in the Maasai Mara National Reserve, one of Africa's most visited safari destinations. The hotel will offer boutique, upscale accommodations for travelers seeking an immersive nature experience. Two additional hotels—a Clarion hotel and a Quality Inn hotel will open in Nairobi's central business district. The hotels will serve growing demand for both business and leisure travel in one of the continent's most dynamic cities. The hotels will also grow the number of destinations available through Choice Privileges, the award-winning loyalty program that enables members to earn and redeem points at over 7,100 hotels worldwide, including more than 1,000 in...