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Choice Hotels International Launches New Global Campaign Centered on Travel Values
Choice Hotels International, Inc. (NYSE: CHH) today unveiled its latest global marketing campaign centered on Travel Values, celebrating how the right stay can unlock more meaningful travel experiences. The campaign highlights how staying with Choice Hotels gives guests more value for their money, helping them make the most out of the moments they care about.
About this update from Choice Hotels International, Inc.
[{"type":"text","content":"Campaign featuring Keegan-Michael Key reflects how travelers are redefining value in 2026 ","length":89,"tagName":"p","attribs":{}},{"type":"text","content":"NORTH BETHESDA, Md., Jan. 20, 2026 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) today unveiled its latest global marketing campaign centered on Travel Values, celebrating how the right stay can unlock more meaningful travel experiences. The campaign highlights how staying with Choice Hotels gives guests more value for their money, helping them make the most out of the moments they care about.","length":422,"tagName":"p"},{"type":"image","alt":"Choice Hotels Travel Values with Keegan-Michael Key","displaySize":"","headline":null,"caption":"Choice Hotels Travel Values with Keegan-Michael Key","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/292868a4b63d7c272d487f622367017e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/H6wxzJ8.Kz.J.UTzUM8Ifg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/292868a4b63d7c272d487f622367017e","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2863764/Choice_Hotels_Travel_Values.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As travelers increasingly prioritize experiences over things, value has taken on a new meaning. Today's consumers want to stretch their travel dollars further by unlocking more: more trips, more experiences, and more memories. The campaign taps into this shift, reframing value and showing how Choice Hotels continues to help guests get more out of every stay.","length":369,"tagName":"p"},{"type":"text","content":"This campaign marks the company's third year collaborating with actor and comedian Keegan-Michael Key, whose humor and relatability help bring the idea to life. Developed in collaboration with Key, creative agency 72andSunny New York, media agency dentsu X, and Choice Hotels, the multi-channel campaign includes 30- and 15-second commercials running across TV, connected TV, digital, and social channels throughout 2026.","length":425,"tagName":"p"},{"type":"text","content":"The creative embraces the idea that value means something a little different to everyone. Whether you value an extra round of golf, a...