Business
Choice Hotels International Concludes its 69th Annual Convention, Powering the Future of Franchise Ownership
Last week, Choice Hotels International, Inc. (NYSE: CHH), concluded its 69th Annual Convention. Over the course of three days, Choice Hotels showcased how its growth, strategic investments, and innovation-first mindset continue to power the future of franchise ownership by helping to drive revenue, reduce costs, and provide state-of-the-art tools for its hotel owners. During the convention, the company announced the piloting of signature breakfast items for its Comfort and Country Inn & Suites b
About this update from Choice Hotels International, Inc.
[{"type":"text","content":"Highlights include new food and beverage pilots for Comfort and Country Inn & Suites, new Ascend Collection logo celebrating milestone of over 400 open hotels, and awards for top hotels","length":189,"tagName":"p","attribs":{}},{"type":"text","content":"LAS VEGAS, May 6, 2025 /PRNewswire/ -- Last week, Choice Hotels International, Inc. (NYSE: CHH), concluded its 69th Annual Convention. Over the course of three days, Choice Hotels showcased how its growth, strategic investments, and innovation-first mindset continue to power the future of franchise ownership by helping to drive revenue, reduce costs, and provide state-of-the-art tools for its hotel owners. During the convention, the company announced the piloting of signature breakfast items for its Comfort and Country Inn & Suites brands.","length":549,"tagName":"p"},{"type":"image","alt":"Keegan Michael-Key","displaySize":"","headline":null,"caption":"Keegan Michael-Key","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/13c49b2a61fd1fa0a6528ed1b3940f47"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/aK_.JIYlqLhytwPD3YaaiA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/13c49b2a61fd1fa0a6528ed1b3940f47","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2679846/Keegan_Throne.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Choice also celebrated reaching the Ascend Collection's milestone of over 400 open properties worldwide by unveiling a new logo that honors its pioneering legacy as the first soft brand and its commitment to unique, personalized guest experiences.","length":251,"tagName":"p"},{"type":"text","content":"Hotel owners also learned about Choice Hotels' ambitious ongoing investments to develop and implement cutting-edge capabilities. These initiatives include empowering franchisees to manage rates more flexibly, driving occupancy from small-to-mid-sized companies through a self-service travel management platform, enhancing AI-ready digital marketing to attract and retain guests, and introducing an AI-infused group travel system to optimize opportunities and respond to requests for proposals.","length":497,"tagName":"p"},{"type":"text","content":""The driving force of Choic...