Business
Choice Hotels International Accelerates Growth in Canada with Six New Ascend Collection Properties in Québec
Choice Hotels International, Inc. (NYSE: CHH) announced the expansion of its upscale soft brand, Ascend Collection, in Canada with six new properties slated to open in Québec in early 2026. The hotels, part of a multi-unit agreement, mark the first major step in the company's accelerated growth plans following its consolidation of Choice Hotels Canada.
About this update from Choice Hotels International, Inc.
[{"type":"text","content":"The multi‑unit agreement marks the first major step since the company's consolidation of Choice Hotels Canada and strengthens its presence across resort destinations.","length":170,"tagName":"p","attribs":{}},{"type":"text","content":"NORTH BETHESDA, Md., Jan. 6, 2026 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) announced the expansion of its upscale soft brand, Ascend Collection, in Canada with six new properties slated to open in Québec in early 2026. The hotels, part of a multi-unit agreement, mark the first major step in the company's accelerated growth plans following its consolidation of Choice Hotels Canada.","length":408,"tagName":"p"},{"type":"image","alt":"Choice Hotels International (PRNewsfoto/Choice Hotels International, Inc.)","displaySize":"","headline":null,"caption":"Choice Hotels International (PRNewsfoto/Choice Hotels International, Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":222,"url":"https://media.zenfs.com/en/prnewswire.com/18661c21f6071ef849ebec830457ba37"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/V7il2fBjNF1AdPGdqCb6zw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/18661c21f6071ef849ebec830457ba37","width":400,"height":222}},"href":"https://mma.prnewswire.com/media/2558302/Choice_Hotels_2025.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The properties will deepen Ascend Collection's presence in Montréal and popular resort areas and grow the number of destinations that can be redeemed for points through Choice Privileges, the award-winning loyalty program that gives access to over 7,100 hotels worldwide.","length":275,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Hotel Brossard, Brossard – Just minutes from downtown Montréal, this 139-room property offers suites with European chateau-inspired décor. Select accommodations include in-room fireplaces.","length":188,"tagName":"p"}]},{"val":[{"type":"text","content":"Hotel Cheribourg, Orford – This 123-room property includes jacuzzis, indoor and outdoor pools, an indoor kids' playroom and mini farm.","length":138,"tagName":"p"}]},{"val":[{"type":"text","content":"Hotel du Domaine, Thetford Mines – This hotel offers more than 100 rooms, lakeside chalets, and ready-to-camp pods...