Business
Ascend Collection Surpasses 400 Openings Globally and Debuts New Logo, Ushering in the Brand's Next Era of Growth
Choice Hotels International, Inc. (NYSE: CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the Ascend Collection brand with more than 400 independent resort, historic and boutique hotels open around the globe. Established as the first soft brand in the hotel industry in 2008, Ascend continues to be a vanguard in the upscale segment, delivering meaningful results for owners and memorable stays for guests as demand for bespoke hotel experiences conti
About this update from Choice Hotels International, Inc.
[{"type":"text","content":"NORTH BETHESDA, Md., May 5, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the largest lodging franchisors in the world, is celebrating a major achievement for the Ascend Collection brand with more than 400 independent resort, historic and boutique hotels open around the globe. Established as the first soft brand in the hotel industry in 2008, Ascend continues to be a vanguard in the upscale segment, delivering meaningful results for owners and memorable stays for guests as demand for bespoke hotel experiences continues to grow.","length":562,"tagName":"p"},{"type":"image","alt":"Ascend Collection, an upscale soft brand by Choice Hotels International.","displaySize":"","headline":null,"caption":"Ascend Collection, an upscale soft brand by Choice Hotels International.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":213,"url":"https://media.zenfs.com/en/prnewswire.com/b64628ea53d9f7a3722771fdda4b5641"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/mcueqx2ULK4XI_ZI.A3xdw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM3NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b64628ea53d9f7a3722771fdda4b5641","width":400,"height":213}},"href":"https://mma.prnewswire.com/media/2678404/Ascend_Collection_Hotels.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As part of the next chapter of the brand's growth, Choice Hotels is streamlining the brand name as the "Ascend Collection" and unveiling a new logo paying tribute to its pioneering legacy while further embracing its mission to let each property's unique character shine.","length":288,"tagName":"p"},{"type":"text","content":"The Ascend Collection has 423 hotels open worldwide and is continuing its strategic expansion into high-demand leisure and urban markets with more than 70 hotels in the global pipeline. In 2024, the brand experienced an increase of more than 40% in total room numbers globally compared to 2023. The brand last year also entered new markets including Washington, D.C.; Park City, Utah; Vancouver; Mexico City ; Queensland, Australia, and recently signed a hotel in Calama, a city known as the gateway to Chile's majestic Atacama Desert.","length":539,"tagName":"p"},{"type":"text","content":""Reaching more than 400 properties in the Ascend Collection is more than a...