Business
CHIPOTLE'S BURRITO VAULT GAME IS BACK WITH MORE THAN $1 MILLION IN FREE BURRITOS AHEAD OF NATIONAL BURRITO DAY
Chipotle Mexican Grill (NYSE: CMG) today announced it is bringing back its wildly popular digital game, Burrito Vault, to give away up to 157,500 Buy-One-Get-One free entrée codes1 in celebration of National Burrito Day on April 3.
About this update from Chipotle Mexican Grill, Inc.
[{"type":"list","items":[{"val":[{"type":"text","content":"Fans who crack the code to Chipotle's Burrito Vault have a chance to unlock a Buy-One-Get-One (BOGO) offer1 to enjoy on National Burrito Day, Thursday, April 3","length":163,"tagName":"p"}]},{"val":[{"type":"text","content":"Burrito Vault, an interactive competition inspired by the popularity of digital word games, is returning to supercharge Chipotle superfans who played the game more than two million times in 2024 with more prizes than ever before","length":228,"tagName":"p"}]},{"val":[{"type":"text","content":"Chipotle Rewards members can celebrate National Burrito Day with a $0 delivery fee offer2","length":89,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":480,"olType":false},{"type":"text","content":"NEWPORT BEACH, Calif., March 31, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is bringing back its wildly popular digital game, Burrito Vault, to give away up to 157,500 Buy-One-Get-One free entrée codes1 in celebration of National Burrito Day on April 3.","length":290,"tagName":"p"},{"type":"text","content":"Starting at 9am ET today, Chipotle Rewards members in the U.S. and Canada can access the Burrito Vault game by visiting UnlockBurritoDay.com. Players must guess the exact burrito order combination, ingredient by ingredient, to unlock the bank. Prizes are available for the first 2,500 Chipotle Rewards members who successfully decipher the Burrito Vault code each hour.","length":374,"tagName":"p"},{"type":"text","content":"How It Works:","length":13,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"From Monday, March 31 at 9:00 am ET through Wednesday, April 2 at 11:59pm ET, Chipotle will offer 2,500 BOGO codes1 per hour to the first Chipotle Rewards members who unlock the Burrito Vault by guessing the correct Chipotle order. Players will have four attempts each hour and can win one BOGO code during the duration of the campaign.","length":336,"tagName":"p"}]},{"val":[{"type":"text","content":"Every hour, the code to the Burrito Vault will change. New this year, the first player to unlock the Burrito Vault each hour will win free burritos for a year.1","length":160,"tagName":"p"}]},{"val":[{"type":"text","content":"New this year, fans who unlock the vault after all the BOGO codes have been redeemed will receive 25...