Lifestyle
CHIPOTLE LAUNCHES BURRITO VAULT: DOUBLE PROTEIN EDITION WITH OVER $2 MILLION IN CHIPOTLE PRIZES FOR NATIONAL BURRITO DAY
Chipotle Mexican Grill (NYSE: CMG) is celebrating National Burrito Day with the return of its Burrito Vault game, this year featuring a new gameplay mode called Double Protein Power Hour and more than $2 million in Chipotle prizes.¹ Available to guests in the U.S. and Canada, Burrito Vault: Double Protein Edition challenges Chipotle Rewards members to guess the hourly burrito order combination for a chance to unlock prizes. Double Protein Power Hour will occur once each day, doubling the number
About this update from Chipotle Mexican Grill, Inc.
[{"type":"list","items":[{"val":[{"type":"text","content":"After more than 3.5 million plays in 2025, Chipotle's popular digital game is back for a third consecutive year with a new high protein twist","length":145,"tagName":"p"}]},{"val":[{"type":"text","content":"Rewards Members who crack the code to Chipotle's Burrito Vault: Double Protein Edition can win free burritos for a year, a BOGO entrée and free double protein to enjoy on National Burrito Day, Thursday, April 21","length":215,"tagName":"p"}]},{"val":[{"type":"text","content":"Fans can also celebrate National Burrito Day with a $0 delivery fee offer2","length":74,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":434,"olType":false},{"type":"text","content":"NEWPORT BEACH, Calif., March 30, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) is celebrating National Burrito Day with the return of its Burrito Vault game, this year featuring a new gameplay mode called Double Protein Power Hour and more than $2 million in Chipotle prizes.¹ Available to guests in the U.S. and Canada, Burrito Vault: Double Protein Edition challenges Chipotle Rewards members to guess the hourly burrito order combination for a chance to unlock prizes. Double Protein Power Hour will occur once each day, doubling the number of prizes compared with regular gameplay hours, and all prizes include double protein.Fans can access the game beginning at 9 a.m. ET on March 30 by visiting UnlockBurritoDay.com.","length":735,"tagName":"p"},{"type":"text","content":""With more than 3.5 million plays last year, Burrito Vault generated record-breaking engagement with our fans," said Stephanie Perdue, Interim Chief Marketing Officer. "Bringing the game back for a third year allows us to build on that momentum while highlighting our clean protein as more consumers prioritize protein-packed meals that don't compromise on quality."","length":390,"tagName":"p"},{"type":"text","content":"Google Trends data shows that interest in "protein" and "high protein" has reached a record high in 2026,3 and 62% of consumers cite being likely to order from a "protein-rich" menu section.4 Chipotle recently introduced a High Protein Menu featuring curated builds ranging from 15 to 81 grams of protein per item.5 Featured items include the Double High Protein Bowl, High Protei...