Business
UK Sales and Distribution Partnership
UK Sales and Distribution Partnership.
About this update from Chill Brands Group Plc
[{"type":"text","content":"\n\nTHIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.\n \n18 May 2023\n \nChill Brands Group plc\n(\"Chill Brands\" or the \"Company\")\n \nUK Sales and Distribution Partnership\n \nChill Brands Group, the international consumer packaged goods company, is pleased to announce that it has entered into a contract with a leading sales, distribution and marketing agent to launch its range of nicotine-free vapour products to the UK market.\n \nThe Vaping Group (www.vapinggroup.co.uk) is a full-service industry specialist with a footprint in hundreds of UK vapour stores and access to tens of thousands of independent convenience stores. As part of the agreement, they will represent Chill Brands' vapour products through direct introductions to large retailers, category-specific chains, and independent outlets.\n \nThe Company is confident that this partnership will significantly improve its commercial prospects and the near-term performance of its nicotine-free vapour products range. The Vaping Group acts on behalf of some of the world's leading vapour brands and has previously helped to take some of the industry's most recognisable names to market.\n \nThe UK vaping market is estimated to be worth in excess of GBP £3.5 billion and is forecasted to reach almost GBP £4.5 billion by 2027. Once a recurring base of revenues has been established for Chill Brands' products in the UK, The Vaping Group intends to introduce the brand to the European market which is currently worth in excess of GBP £8 billion. Appetite for nicotine-free devices continues to grow across both geographies.\n \nUK sales of Chill Brands' vapour products are expected to commence during Summer 2023. As part of the launch, Chill Brands will introduce an expanded range of vapour products including disposable devices with puff counts that cannot be replicated in equivalent nicotine devices due to tobacco restrictions.\n \nMike Shaw, Managing Director of the Vaping Group, said: \"The opportunity to support Chill Brands with the UK launch of their vaping devices is not only very exciting but also incredibly timely. Regulators and industry peers are crying out for answers to the issues surrounding sustainability and social responsibility. W...