Business
Launch of Tobacco-Free Nicotine Product Line
Launch of Tobacco-Free Nicotine Product Line.
About this update from Chill Brands Group Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 6831M\n Chill Brands Group PLC\n 23 September 2021\n \n \n \n \n Chill Brands Group plc\n ('Chill', the 'Company' or the 'Group')\n \n Launch of Tobacco-Free Nicotine Product Line\n \n Chill Brands Group plc (LON:CHLL) (OTCQX:ZOEIF), the international CBD group, is pleased to announce the launch of an innovative new range of Tobacco-Free Nicotine (\"TFN®\") flavour pouches.\n \n Highlights\n \n ● Chill joins short list of brands licensed to use TFN® from market leader, Next Generation Labs\n \n ● New product line exposes Chill to major growth opportunities in the worldwide flavour pouch market that is expected to reach US$32 billion by 2026\n \n ● The Company is among the first to use adult lifestyle marketing in the emerging tobacco-free nicotine product category through partnerships with renowned rodeo athletes\n \n ● Tobacco-free nicotine flavour pouches set to launch in retail outlets across the US and online via Chill.com in Q4 2021\n \n The Group has developed a new line of tobacco-free nicotine flavour pouches that is set to launch in the coming months. These innovative new products have been created\n using Next Generation Labs TFN® - a unique, market-leading nicotine product that is not derived from tobacco.\n \n The Company's use of Next Generation Labs TFN® complements its existing lineup of CBD products which remain an anchor for its growth strategy. The global nicotine pouches market is projected to grow to US$32 billion by 2026. This launch is intended to pave the way for Chill to become a market leader through the sale of desirable CBD and TFN® nicotine alternatives.\n \n Chill's new product line will be distributed through the Company's extensive network of retail partners and is positioned to benefit from shifting consumer sentiment. Recent months have seen some of the world's foremost tobacco companies set out plans for the gradual discontinuation of traditional tobacco products which may signal their ultimate social stigmatisation and decline. The Group is now well placed to capitalise on this underlying shift in consumer sentiment through its CBD and TFN® lines.\n \n Highly significant marketing and promotional initiatives are now underway to support the expansion of the Chill tobacco-alternative product lin...