Business
The Children's Place Launches the First of its Three-Part Holiday 2023 Campaign by Unveiling "Dad Band," Featuring AJ McLean, Lance Bass, Joey Fatone and Wanya Morris
Leading Children's Apparel Brand announces the first of its three-part iconic holiday campaign, combining music, family, and fashion to engage its
About this update from Children's Place, Inc. (the)
[{"type":"text","content":"Leading Children's Apparel Brand announces the first of its three-part iconic holiday campaign, combining music, family, and fashion to engage its multi-generational customers\nSECAUCUS, N.J., Sept. 19, 2023 /PRNewswire/ -- The Children's Place, Inc. (Nasdaq: PLCE), an omni-channel children's specialty portfolio of brands with an industry-leading digital-first model, is thrilled to kick off its 2023 Holiday campaign, \"An Iconic Holiday,\" a trilogy that connects music, family, and fashion. The campaign is targeted at its current and prospective shopper audiences, with a focus on its largest audience, millennials. The first of its three-part campaign launches in partnership with pop culture icons AJ McLean, Lance Bass, Joey Fatone, Wanya Morris and their families.\n\n \n \n\n \nPart one of the trilogy campaign features the beloved 90's icons and their families, spotlighting the special bond and camaraderie found only in music. Now fathers themselves, the 'Dad Band' gives us an inside look at how they celebrate the holidays with their families. Outfitted in The Children's Place's new Holiday collection, a fun video; \"An Iconic Holiday: Part 1\", kicks off the Holiday season. The collaboration showcases the breadth of The Children's Place assortment, dressing families across the nation for every made-to-match holiday moment, through their colorful and celebratory dressy assortment, their festive graphic tees, and their iconic matching family pajamas.\n\"This is a first-of-its-kind concept and campaign in the children's retail space,\" said Maegan Markee, Brand President at The Children's Place. \"Music is synonymous with fashion, and we know that what our target customer listens to is just as important as what she dresses herself and her family in for the holidays. We share our customers' love of iconic pop culture, and our partnership with AJ, Lance, Joey, and Wanya, deepens the bond between our shoppers and our brand. This holiday season, we are thrilled to combine the fashion, the value, and the pop culture that we know our shoppers are looking for!\"\n\"It was amazing partnering with The Children's Place on this holiday campaign. The family and I have been fans of the brand for some time, so I was all-in when I heard about their concept and strategy. Fashion and music go hand-in-hand, so I am very excited for our fans to see ...