Business
The Children's Place Launches New Tween Brand, Sugar & Jade
SECAUCUS, N.J., Nov. 9, 2021 /PRNewswire/ -- The Children's Place, Inc. (Nasdaq: PLCE), the largest pure-play children's specialty apparel retailer in North
About this update from Children's Place, Inc. (the)
[{"type":"text","content":"SECAUCUS, N.J., Nov. 9, 2021 /PRNewswire/ -- The Children's Place, Inc. (Nasdaq: PLCE), the largest pure-play children's specialty apparel retailer in North America, announced the launch of Sugar & Jade, a new tween fashion apparel, footwear and accessories brand that celebrates girls' individuality, inspires girls to have fun with fashion and encourages them to \"Be Ur True Self\". \n\n \n \n \n \n \n \n\n \nJane Elfers, President and CEO said, \"The tween apparel market is estimated at approximately $8 billion. Based on our leadership position in the big girls' apparel and accessory space, we are uniquely positioned to retain our tween customer as she transitions from The Children's Place brand to her next style stage. We have over four million customers to whom we are immediately marketing this exciting new brand, and we will deploy an \"always on\" strategy that drives customer acquisition, while also migrating the current The Children's Place customer to Sugar & Jade at the appropriate moment in their purchase journey.\" \nSugar & Jade is committed to embracing the unique spirit of every girl by celebrating their distinct personal style. Sugar & Jade can be found exclusively on www.sugarandjade.com with its inaugural product launch of five unique apparel and accessory collections, in sizes ranging from 8 to 22. Sugar & Jade is a digital-only brand and will be the first brand available on The Children's Place, Inc's new Salesforce e-commerce platform. The shopping experience is centered around the customer, leveraging outfitting recommendations and user-behavioral technology that engages and inspires shoppers based on their lifestyle. Sugar & Jade's shopping experience includes a \"Free Shipping, Free Returns, Everyday\" policy, with no minimum purchase requirement, and launches with a loyalty program that rewards customers for each purchase and provides them with special offers and exclusive access to bonus events. \nStaying true to the brand mission of celebrating girls' individuality, part of Sugar & Jade's marketing strategy will focus on empowering girls to \"Be Ur True Self\" by spotlighting mentors' stories and providing a platform for its tween shoppers, influencers and celebrities to share their own fashion stories. The brand will amplify these stories and voices through its various social channels.\nJennifer Groves...