Business
Queen of Christmas and Music Icon, Mariah Carey Teams up with The Children's Place to Ring in the Holidays & Unveil the Final Launch of its Three-Part Holiday 2023 Campaign
Leading Children's Apparel Brand celebrates the holiday season and closes its iconic trilogy campaign aimed at captivating its millennial customers through
About this update from Children's Place, Inc. (the)
[{"type":"text","content":"Leading Children's Apparel Brand celebrates the holiday season and closes its iconic trilogy campaign aimed at captivating its millennial customers through music, family and fashion\nSECAUCUS, N.J., Oct. 17, 2023 /PRNewswire/ -- The Children's Place, Inc. (Nasdaq: PLCE), an omni-channel children's specialty portfolio of brands with an industry-leading digital-first model, is thrilled to unveil the finale of its holiday campaign with the Queen of Christmas and music icon Mariah Carey. She joins Snoop Dogg and former Boy Band members, AJ McLean, Lance Bass, Joey Fatone and Wanya Morris, in a three-part holiday campaign appealing to and celebrating the brand's core millennial mom customer.\n\n \n \n \n \n \n \n\n \nPart three of the trilogy features Mariah Carey and her twin children, Moroccan and Monroe Cannon, marking their first-ever debut in a joint campaign. Outfitted in The Children's Place's new Holiday collection, the brand video; \"An Iconic Holiday: Part 3\", features the award-winning artist's and songwriter's holiday anthem, \"All I Want for Christmas is You,\" and spotlights the family in festive Mama Claus and Santa's Helper coordinating graphic tees as well as the brand's famed matching family pajamas. The campaign also features Mariah Carey in a custom-made dress that inspired \"The Dress by Mariah Carey\", a limited-edition dress, designed by the icon, herself, and exclusively available for $149.99 at childrensplace.com. Delicately crafted in a rich red velour, the strapless A-line dress is complete with a plaid oversized bow at the back that matches to the brand's signature family holiday plaid collection worn by Moroccan and Monroe.\n\"This year's blockbuster three-part holiday campaign has been spectacular. And, for our final holiday launch, nothing says Christmas like Mariah Carey starring in our matching family Christmas pajamas and matching family outfits, while listening to one of the greatest holiday hits of all time, her iconic 'All I Want for Christmas Is You,'\" said Maegan Markee, Brand President at The Children's Place. \"Mariah is a Christmas icon and will be for generations to come, bringing families together through her music. We are incredibly excited to partner with Mariah and her kids on this magical holiday campaign. From our family at The Children's Place to yours, we wish everyone a happy and ...