Business
Chilco River Holdings Acquires Excuse Mix Inc., Launching Excuse Mixers Brand in the Fast-Growing Ready-to-Drink Market
Chilco River Holdings Acquires Excuse Mix Inc., Launching Excuse Mixers Brand in the Fast-Growing Ready-to-Drink Market.
About this update from Chilco River Holdings, Inc.
[{"type":"text","content":"\r\n\r\n \r\n \r\n Chilco River Holdings Acquires Excuse Mix Inc., Launching Excuse Mixers Brand in the Fast-Growing Ready-to-Drink Market\r\n \r\n \r\n\r\n\r\nChilco River Holdings Acquires Excuse Mix Inc., Launching Excuse Mixers Brand in the Fast-Growing Ready-to-Drink Market\r\n\r\n\r\n\r\nNewsfile Corp.\r\n\r\n\r\nNewsfile Corp\r\n\r\n\r\nAcquisition expands company's beverage alcohol portfolio as consumer demand and industry investment accelerate in the ready-to-drink cocktail category\r\nLos Angeles, California--(Newsfile Corp. - March 4, 2026) - Chilco River Holdings, Inc. (OTCID: CRVH) (\"Chilco River\" or \"the Company\") a beverage company focused on premium bourbon, luxury tequila, and ready-to-drink (\"RTD\") spirits, today announced it has acquired Excuse Mix Inc., the company behind the Excuse Mixers ready-to-cocktail beverage brand. The acquisition marks Chilco River's entry into the rapidly growing Ready-to-Drink (RTD) beverage segment and expands the company's portfolio of beverage alcohol brands as the category continues to attract strong consumer demand and industry investment.\r\nChilco River believes the RTD category represents a compelling growth opportunity as consumer preferences increasingly shift toward convenient, flavor-forward cocktails that can be enjoyed outside traditional bar settings.\r\nIndustry analysts estimate the global ready-to-drink cocktail market will exceed $40 billion, continuing to grow as consumers seek convenience, flavor variety, and premium cocktail experiences beyond traditional bar environments. The category has also seen strong adoption among younger consumers and social occasions where portability and consistent cocktail quality are valued.\r\n\"The ready-to-drink cocktail category continues to see strong consumer adoption and increasing industry investment,\" stated Chief Executive Officer Will Lovett for Chilco River Holdings. \"With the acquisition of Excuse Mix Inc. and the development of the Excuse Mixers brand, we believe the company is well positioned to participate in this growing segment while continuing to build a diversified portfolio of beverage alcohol brands.\"\r\nExcuse Mixers is designed to bring bar-inspired cocktails to social occasions in a convenient ready-to-enjoy format. The initial Excuse Mixers product lineup is expected to include four signature flav...