Press release
SPECTRUM REACH'S EXPANDED DATA CAPABILITIES HELP LOCAL BUSINESSES UNLOCK ENHANCED ADVERTISING OPPORTUNITIES
NEW YORK, June 24, 2025 /PRNewswire/ -- When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers
About this update from Charter Communications, Inc.
[{"type":"text","content":"NEW YORK, June 24, 2025 /PRNewswire/ -- When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers outside their home state of Texas. In addition to digital, social and email strategies, Southside was looking to extend its brand awareness with customers most likely to buy online. So, Southside turned to Spectrum Reach, which can help small businesses like Southside create successful video ad campaigns by unlocking one of their most valuable assets – their relationship with their customers.\n\n \n \n \n \n \n \n\n \nIn this instance, Southside's assets were their own lists of thousands of current and potential customers across their market area. Southside used Spectrum Reach's Customer Data Match capability, which allows small businesses to use their own customer data to reach existing customers and find new, similar customers. The feature was recently enhanced to enable local businesses – even those with lesser amounts of customer data like Southside – to benefit from Spectrum Reach's privacy-focused advanced audience finding capabilities and effectively serve ads to audiences across different devices and platforms.\n\"As Southside Market & Barbeque continues to grow its e-commerce business, we needed to expand our reach to get in front of potential customers both inside and outside of our service area,\" said Kelly McLouth Staha, Marketing Director at the Elgin, Texas-based BBQ chain. \"We were looking for a simple, cost-effective way to have our ads make an impact and using our own data combined with Spectrum Reach's Customer Data Match turned out to be a great feature. Each time we run a campaign, we see double digit increases across key ecommerce metrics, including number of orders, returning customers and sales revenue.\"\nSince its initial rollout over the past year, Spectrum Reach's Customer Data Match feature has delivered over 800 successful local campaigns like Southside's, using smaller data sets to reach current and prospective customers. Small businesses that have used Customer Data Match saw a 90 percent match rate for home addresses, meaning nine of 10 addresses from Southside's customer list could be matched to real users online – significantly higher than the industry benchmark of 50 percent to 70 percent.\n\"Spectrum Reach wants businesses of all sizes...