Press release
SPECTRUM REACH ANNOUNCES 5TH ANNIVERSARY OF PAY IT FORWARD INITIATIVE INVESTING IN SMALL BUSINESSES
2025 Program Will Provide $3.8 Million in Free Ad Campaigns to Small Businesses Nationwide; More than $50 Million Invested Over Five Years NEW YORK, Feb. 18,
About this update from Charter Communications, Inc.
[{"type":"text","content":"2025 Program Will Provide $3.8 Million in Free Ad Campaigns to Small Businesses Nationwide; More than $50 Million Invested Over Five Years\nNEW YORK, Feb. 18, 2025 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, Inc., today announced the fifth anniversary of its nationwide small business initiative Pay It Forward. With this year's program, Spectrum Reach will invest more than $3.8 million in free TV advertising for 255 eligible small businesses, part of more than $50 million invested over the past five years. Small business owners interested in participating in this year's program can apply at www.spectrumreachpayitforward.com.\n\n \n \n \n \n \n \n\n \n\"Helping small businesses connect with their customers is at the heart of what we do,\" said Michael Guth, Senior Vice President of Marketing for Spectrum Reach. \"As we launch the fifth year of Pay It Forward, we are as dedicated as ever to providing even more local entrepreneurs with the resources and support they need to succeed. By investing in their growth, we are not only helping small businesses flourish but also making the communities they support stronger.\"\nEach local entrepreneur selected to participate in Pay It Forward will receive a free advertising campaign worth up to $15,000, including live and streaming TV, a custom-produced 30-second commercial, expert marketing consultation services and mentoring and educational resources. Additionally, Pay It Forward participants will be invited to take advantage of Spectrum Reach-sponsored marketing events held throughout the country. These include events with local chambers of commerce, webinars and networking opportunities with other entrepreneurs and with various partners.\nPay It Forward by the Numbers Since launching Pay It Forward in 2021, Spectrum Reach has invested over $50 million in advertising and resources to help more than 2,250 small businesses across 40 markets. The program has helped boost exposure and revenue for a wide variety of small businesses, from coffee shops, childcare facilities and bakeries to law firms, neighborhood pharmacies and barbecue joints. More than half of the businesses that participated in Pay It Forward as first-time TV advertisers have continued to use television advertising, based on the success of their initial free campaign.\n\"Our Pay It...