Business
Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach
Index Exchange Inc. (Index), one of the world's largest independent supply-side platforms, today announced a new capability with Gracenote, the power behind consumer entertainment search and discovery experiences, that enables show-level transparency for buyers without requiring activation against Gracenote segments. Spectrum Reach is among the first media partners to adopt the solution, bringing premium streaming inventory to market with enriched contextual signals and program-level reporting.
About this update from Charter Communications, Inc.
[{"type":"text","content":"First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory.","length":162,"tagName":"p","attribs":{}},{"type":"text","content":"TORONTO, Jan. 6, 2026 /PRNewswire/ -- Index Exchange Inc. (Index), one of the world's largest independent supply-side platforms, today announced a new capability with Gracenote, the power behind consumer entertainment search and discovery experiences, that enables show-level transparency for buyers without requiring activation against Gracenote segments. Spectrum Reach is among the first media partners to adopt the solution, bringing premium streaming inventory to market with enriched contextual signals and program-level reporting.","length":541,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Gracenote)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Gracenote)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":116,"url":"https://media.zenfs.com/en/prnewswire.com/0bf607459a1aeb35234de991a3d02493"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Lh1FXK19C4HCSCMdj5EWhw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIwNDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/0bf607459a1aeb35234de991a3d02493","width":400,"height":116}},"href":"https://mma.prnewswire.com/media/1395066/Gracenote_A_Nielsen_Company_Logo_v2.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This capability builds on Index and Gracenote's recently announced collaboration, which introduced the industry's first SSP integration of Gracenote IDs to support show-level transparency, brand suitability, and post-campaign reporting. With this latest advancement, Index is currently the only SSP providing show-level reporting powered directly by Gracenote's content ID graph built upon the media industry's most widely used metadata and persistent identifiers known as TMS IDs. Index will also provide buyers with a count of show-level impressions, giving brands a proof of purchase across their streaming investments on Spectrum Reach inventory transacted through Index, while ensuring that no user information is associated with the reporting.","length":765,"tagName":"p"},{"type":"text","content":""Marketers want deeper transparency and more actionable signals in stre...