Business
Charlotte's Web Announces Appointment of Deanie Elsner, Former Executive Leader at Kellogg and Kraft, as New Chief Executive Officer
Charlotte's Web Announces Appointment of Deanie Elsner, Former Executive Leader at Kellogg...
About this update from Charlotte's Web Holdings, Inc.
[{"type":"text","content":"\n\n\n\nCharlotte's Web Announces Appointment of Deanie Elsner, Former Executive Leader at Kellogg and Kraft, as New Chief Executive Officer\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nBOULDER, CO, April 29, 2019\n\n\n\nLeadership addition supports Charlotte's Web's evolution towards a dominant global CPG brand\n BOULDER, CO, April 29, 2019 /CNW/ - (CSE:CWEB, OTCQX:CWBHF) Charlotte's Web Holdings, Inc. (\"Charlotte's Web\", or the \"Company\") the market leader in hemp-derived CBD extract products, is pleased to announce that Adrienne \"Deanie\" Elsner, former President of U.S. Snacks division at Kellogg Company, will join the Company as its Chief Executive Officer effective May 15, 2019.   \n\n \n \n\n \nMs. Elsner brings more than 25 years of diverse consumer packaged goods (\"CPG\") experience across both business and marketing leadership roles in domestic and international markets. A talented marketer, she is widely recognized for driving business results by building brands through infrastructure, innovation, culture and talent. \nPreviously, Ms. Elsner served as President of Kellogg's $3B Snack Business Unit, the largest business unit in the Kellogg Global portfolio, where she transformed that business by leading the exit out of the direct store delivery distribution system, established a portfolio investment strategy and shifted to occasion-based marketing. Prior to joining the Kellogg Company, she served more than 20 years in various leadership roles at the Kraft Foods Company including Executive Vice President and Chief Marketing Officer, where she was named by Forbes as one of the 50 Most Influential Global CMOs. Ms. Elsner is credited for successfully launching over $650MM Net Revenue in innovation including, MiO Water Enhancers, Gevalia Café, Keurig compatible Coffee Pods and specialty beverages. Her experience also includes sales roles at Procter & Gamble and Johnson & Johnson. Ms. Elsner sits on the board of directors at Owens Corning, Inc. and has served on the Boa...