Stmnt re Share Price Movement

Character Group PLC 21 September 2005 Issued by Citigate Dewe Rogerson Ltd, Birmingham Date: Wednesday, 21 September 2005 Immediate Release The Character Group plc Statement re: Share Price Movement The Board of The Character Group plc has noted the recent rise in the share price. Although the Board is not aware of any single new factor, it believes that recent trade press coverage regarding the release of several new products including Doctor Who, Roboraptor and Electronic Sudoku has been very positive about the prospects for sales of these ranges in the all important run up to Christmas. In addition, the first deliveries of 12inch soft bodied talking dolls of the characters from Little Britain have just been made to certain Clintons Gift shops with first indications more than meeting our expectations. The range of Little Britain merchandise will be imminently increased by the addition of talking mugs, glassware, 3D and talking key-rings. The Group's profile has been heightened amongst the investment community as a result of these new product ranges and their possible affect on earnings in the current financial year ending 31 August 2006. Whilst the Board is encouraged by the acceptance by the trade of our new product range introductions, as well as early consumer demand for our product ranges, both old and new, it is far too early to predict their impact on the Group's overall performance in this new financial year. Enquiries: Richard King, Chairman Fiona Tooley, Director Kiran Shah, Group Finance Director Katie Dale, Senior Account Manager The Character Group plc Citigate Dewe Rogerson Tel: +44 (0) 20 8949 5898 Tel: +44 (0) 121 455 8370 Mobile: +44 (0) 7836 250150 (RK) Mobile: +44 (0) 7785 703523 (FMT) Mobile: +44 (0) 7956 278522 (KS) Mobile: +44 (0) 7770 788 624 (KD) www.thecharacter.com ---------------------- This information is provided by RNS The company news service from the London Stock Exchange