Business
New Master Licence
New Master Licence.
About this update from Character Group Plc
[{"type":"text","content":"\n Character Group PLC\n28 September 2007\n\n\n\nIssued by Citigate Dewe Rogerson, Birmingham\n\nDate: Friday, 28 September 2007\n\n Embargoed: 7.00am\n\n\n\n The Character Group PLC\n\n ('Group')\n\n\n\n CHARACTER SEALS\n\n MULTI-YEAR PARTNERSHIP WITH ENTERTAINMENT RIGHTS\n\n\n\n Character Options Appointed\n\n Master Toy Licensee For Postman Pat in the UK and Eire(R)\n\n\n\nThe Character Group is pleased to announce that its principal trading\nsubsidiary, Character Options Limited ('Character Options'), has been appointed\nas Master Toy Licensee for Postman Pat(R) by Entertainment Rights Plc ('ER'),\nthe UK's leading global media group specialising in the ownership of children's\nand family programming, characters and brands.\n\n\n\nThe agreement between Character Options and ER covers the UK and Eire. The range\nof products to be produced under licence includes toys, playsets, plush and\ncollectables. Under the terms of the deal, Character Options will begin\ndeveloping new product lines for Postman Pat(R), with new product appearing with\nretailers late 2008 to coincide with the brand new TV series which airs on\nCBeebies and BBC TWO.\n\n\n\nJon Diver, Joint Managing Director of Character Group said:\n\n'Postman Pat(R) is an iconic brand with an established heritage which has\ncontinually delighted pre-schoolers for over 25 years.\n\n\n\n'Character Options' plan is to produce a comprehensive range at a new scale to\nthat previously seen in the market, including characters from the classic and\nnew series. The range will be heavily promoted from the first week we ship in\nearly 2009. We believe that this licence will become an important brand within\nour portfolio, and a Top-5 pre-school property.'\n\n\n\nRichard King, Executive Chairman at Character commented:\n\n'We are very pleased to be awarded this licence and look forward to launching a\nfull toy range that will match the success of this iconic character.\n\n\n\n'The Group will continue to focus on delivering toys and related products that\nnot only meet the demand of the consumer but also have been manufactured or\nsourced to the highest standards and therefore adhering to the Group's and UK\nand international bodies' strict guidelines.'\n\n\n\nClaire Shaw, Director of Consumer Products, Entertainment Rights Plc, added:\n\n'In the new BBC series for Postman Pat(R), we ...