Business
Master Toy License for 'Bob t
Master Toy License for 'Bob t.
About this update from Character Group Plc
[{"type":"text","content":"\n RNS Number : 3879T Character Group PLC 28 September 2010 \n \n\n \nIssued by Citigate Dewe Rogerson Ltd, Birmingham\nDate: Tuesday, 28 September 2010\nEmbargoed: 7.00am\nThe Character Group plc\n \nCharacter Options picks up \nMaster Toy License for 'Bob the Builder' \nin UK and Eire\n \n28 September 2010, London: At today's Brand Licensing Show HIT Entertainment ('HIT'), one of the world's leading independent children's entertainment producers and rights owners, will announce the appointment of Character Options as the UK and Eire master toy licensee for 'Bob the Builder', one of its most successful and popular pre-school brands. \n \nUnder the multi-year agreement, Character Options, (the principal trading subsidiary of The Character Group plc) obtains the rights to develop all new toy products based on 'Bob the Builder' and his 'can do' crew and will be launching new ranges across vehicles, figurines, plush and role play. The first line of products will be available at retail for the Autumn/Winter season 2011.\n \nRichard King, Executive Chairman, Character Group said:\n \n\"We are delighted to be working in partnership with HIT Entertainment team on another one of their top brands. 'Bob the Builder' is one of pre-school's most loved brands and we believe that we can create innovative and exciting products that will add value to this brand for many years to come.\"\n \nJon Diver, Joint Managing Director of The Character Group plc, added:\n \n\"'Bob the Builder' is one of HIT Entertainment's most successful brands and has enjoyed incredible success over its eleven years. We are very excited about the new computer generated ('CG') animated television series and believe that Character's focus on developing good quality, attractively priced toys can only benefit the brand further in the future.\"\n \nCommenting on the partnership, Jon Owen, Senior Vice President HIT Brands - Global, says:\n\"We are delighted to sign this multi-year licensing agreement with Character Options for 'Bob the Builder', which follows the fantastic successes Character Options has delivered over the past year for Fireman Sam. The company never fails to astound us with their creative, innovative ranges and so we very much look forward to seeing the newly developed lines.\"\n \n\n\n\n\nEnquiries:\n\...