Business
Master Toy Contract Signed
Master Toy Contract Signed.
About this update from Character Group Plc
[{"type":"text","content":"\n Character Group PLC\n13 February 2007\n\n\nIssued on behalf of The Character Group plc by Citigate Dewe Rogerson\n\nDate: Tuesday 13 February 2007\n Immediate Release\n\n The Character Group plc\n\n Pan-European Master Toy Contract signed\n by Character Group and BKN for\n DORK HUNTERS FROM OUTER SPACE\n\nThe Character Group ('Character' or 'the Company or Group') announces that it\nhas signed a pan-European master toy contract with BKN New Media Ltd, a wholly\nowned subsidiary of BKN International AG ('BKN') relating to the animated action\ncomedy series, DORK HUNTERS FROM OUTER SPACE.\n\nAt this stage, the license will cover all standard 'master toy' products, such\nas basic plush; feature plush; action figures; toy vehicles and accessories;\nplay-sets; activity, arts & crafts; interactive toys; board-games; toy writing\nand school instruments; toy accessories including lipstick and make-up.\n\nCommenting on the deal, Jon Diver, Joint Managing Director at The Character\nGroup said:\n\n'DORK HUNTERS FROM OUTER SPACE is poised to capture European viewers and we look\nforward to rolling out our pan-European toy product line that reflects the fun\nand creative characters within the show. We envisage a full European roll-out in\nlate summer 2008 and we see DORK HUNTERS FROM OUTER SPACE as a strategic\ncornerstone for our extensive branding initiatives.'\n\nThe master toy license is part of two new major TV broadcast deals with GMTV in\nthe United Kingdom and RTL II in Germany announced earlier today (13 February\n2007) by BKN International AG ('BKN') relating to its wholly owned UK subsidiary\nBKN New Media Ltd. GMTV has acquired two seasons, totaling 36 all-new episodes\nof DORK HUNTERS FROM OUTER SPACE and is set to premiere the animated action\ncomedy series on free -TV GMTV1 from 2008 whilst RTL II has confirmed that DORK\nHUNTERS FROM OUTER SPACE is set to launch on free-TV RTL II in late 2007.\n\nNicola Andrews, Sales Director, BKN New Media added: 'The broadcast of DORK\nHUNTERS FROM OUTER SPACE in the UK and Germany reflect a key component of our\nEuropean marketing strategy. GMTV and RTL II provide exceptional broadcast\nplatforms for the series while Character Group is the obvious choice as our\nlicensing partner in Europe.'\n\nEnquiries:\n\nRichard King, Chairman Fiona Tooley, Director\nKiran Shah, Group Finance D...