Business
Major New Toy Licence
Major New Toy Licence.
About this update from Character Group Plc
[{"type":"text","content":"\n Character Group PLC\n29 January 2008\n\nIssued by Citigate Dewe Rogerson Ltd, Birmingham\nDate: Tuesday, 29 January 2008\n Embargoed: 7.00am\n\n\n The Character Group plc\n Major New Toy Licence secured for Hannah Montana\n Products to be unveiled tomorrow at The UK Toy Fair\n\n\nThe Character Group is pleased to announce that its principal trading subsidiary\nCharacter Options Limited ('Character Options') has secured a major new toy\nlicence with The Walt Disney Company Limited ('Disney') in relation to the\nhighly successful Disney Channel television series, Hannah Montana, which has\njust finished airing on the Channel Five and continues to air on the Disney\nChannel daily.\n\nThe Disney rights with Character Options will initially cover the UK and Eire\nterritories and will allow the Group to manufacture and distribute a wide range\nof products which include a digital range of wireless and karaoke microphones\nand interactive MP3 & Karaoke systems, MP3 Sound system, Digitone watches and a\nrange of cosmetic accessories.\n\nStarring Miley Cyrus, and her father Billy Ray Cyrus (the 1980's country music\nstar of hit 'Achey, Breaky Heart' fame), Hannah Montana follows the daily life\nof Miley Stewart, a 14-year-old who lives in Malibu with her older brother and\nwidowed father. A normal girl by day, unbeknown to her friends, Miley lives a\ndouble life as pop star Hannah Montana, keeping her identity a secret.\n\nRichard King, Chairman The Character Group commented:\n'We are very pleased to have secured the rights to Hannah Montana. This is a\nvery popular series aimed at 'tweenagers' who love music and fashion. We are\nconfident that our range of products which has been developed in-house and will\nbe unveiled at tomorrow's UK Toy Fair at Excel London, will meet the demands of\nboth the retailer and the consumer. We look forward to launching the full range\nof Hannah Montana products and expect to enjoy the benefit of the sales from\nthis great girls brand through to Christmas and beyond.'\n\nHannah Montana smashed all records when it premiered in the UK on 5 May 2006,\nmaking it the best live action series launch ever on Disney Channel. The show is\ncurrently Disney Channel's Number 1 UK live action show. The show premiered in\nthe United States to the highest series ratings in the channel's history with a\nstaggering 5...