Business
Major New Product Launch & Tr
Major New Product Launch & Tr.
About this update from Character Group Plc
[{"type":"text","content":"\n RNS Number : 6974Z Character Group PLC 19 January 2011 \n \n\n \n \nIssued by Citigate Dewe Rogerson Ltd, Birmingham\nDate: Wednesday, 19 January 2011\nEmbargoed: 7.00am\n \nThe Character Group plc\n(\"Character\" or \"the Group\")\n \nMajor new product launch and Trading update\n \n· Revenues likely to be ahead by 33% in first half compared to 2010\n \n· Character unveils major new licensed ranges of character construction toys\n \n \nThe Group, through its principal trading subsidiary Character Options Limited (\"Character Options\"), is pleased to announce its move into the toy construction category, which is one of the most popular and fastest growing areas within the toy industry.\n \nThe new 'Character Building' range, based on licensed themes has been developed internally and will be branded under our own 'CB - Character Building' brand.\n \nWe have focused on establishing a brand offering that is designed to capture the imagination of both the consumers as well the toy market as a whole.\n \nCharacter Building ranges will be released in time for Spring this year and will feature unique figures and play sets from Doctor Who and H.M. Armed Forces, two of the Group's leading licences.\n \nThe Character Building portfolio, which will be exhibited at The Toy Fair next week (Olympia, 25-27 January), will instantly stand out in the market place, as each licensed 3D micro-figure is brought to life through sculpted facial features and play sets which will be uniquely tailored to both the licence and theme.\n \nIt is anticipated that the Character Building brand will grow rapidly and become a significant factor in the continued growth of Character as a whole.\n\n\nCharacter Group's Joint Managing Director, Jon Diver said:\n \n\"The Character Building ranges will be produced to the same high standard as our current ongoing collections, which are renowned in the marketplace for their quality and detail.\n \n\"Distinctive to the Character Building range will be the use of texture on some of the building blocks, pivotal in recreating each environment with a much more natural look. This innovative styling gives a new option to the child constructor who will now have a construction toy that has ...