Business
Character Awarded Master Toy Licence
Character Awarded Master Toy Licence.
About this update from Character Group Plc
[{"type":"text","content":"\n \n\n\n\n\n\nRNS Number : 9124B Character Group PLC 28 February 2011 \n \n\n \nIssued by Citigate Dewe Rogerson, Birmingham\nDate: Monday 28 February, 2011 Embargoed 07.00hrs\n \nThe Character Group plc\n \nCharacter picks up Third new License from HIT Entertainment\n \n \nThe principal trading subsidiary of The Character Group plc ('Character', 'Company' or 'Group'), Character Options Limited ('Character Options') has been appointed as the UK and Eire Master Toy Licensee by HIT Entertainment ('HIT'), one of the world's leading independent children's entertainment producers and rights owners, for its brand new property, 'Mike the Knight', which is set to premiere on CBeebies this Autumn.\n \nThis deal is the latest in a series of agreements between the two companies, with Character Options also holding the UK rights for HIT brands 'Bob the Builder' and 'Fireman Sam'.\n \nUnder the multi-year agreement, Character Options has obtained the rights to develop new products under the following categories: plastic (figurines and play-sets), plush, novelty, role play and games. The first line of products will be available in Autumn/Winter 2012. \n \nJon Diver, Joint Managing Director of Character, said:\n\"We are delighted to be working with HIT on one of their newest licenses. Through our existing relationship, we have already demonstrated our skills and expertise in producing innovative, value for money products that capture the imagination of children. This new project will allow us to continue to work with HIT and establish a new range that will have longevity, appeal and demand from both the market and consumer.\"\n \nJon Owen, Senior Vice President HIT Brands - Global, commented:\n\"Our involvement with Character has gone from strength to strength over the last 12 months and this latest deal marks an exciting new chapter in our relationship. Everyone at HIT is hugely excited about 'Mike the Knight' and, with Character now on board, we are confident that they will conjure up ...