Business
Character adds Rastamouse to licensed portfolio
Character adds Rastamouse to licensed portfolio.
About this update from Character Group Plc
[{"type":"text","content":"\n \nRNS Number : 9415G Character Group PLC 19 May 2011 \n \n\n \nIssued by Citigate Dewe Rogerson, Birmingham\nDate: Thursday, 19 May 2011\n \nThe Character Group plc\n \nCharacter adds kids' cult hero 'Rastamouse' to its licensed portfolio\n \nThe principal trading subsidiary of The Character Group plc ('Character', 'Company' or 'Group'), Character Options Limited ('Character Options') has been appointed by DHX Media as UK master toy licensee for 'Rastamouse,' the popular character whose animated TV series was launched in the UK on CBeebies in January 2011.\n \nUnder the license agreement with DHX Media, one of the world's leading television production and distribution organisations, Character Options has obtained the rights to develop new products in plush, figures and play-sets, with further products in development. The first line of plush products will be available in October 2011.\n \nRastamouse joins Character's prestigious list of properties for younger children which include, 'Peppa Pig', 'Bob The Builder', 'Fireman Sam' and 'Postman Pat'.\n \nRichard King, Executive Chairman, The Character Group, said: \n\"We believe that Rastamouse will provide an exciting addition to our strengthening portfolio of great brands.\"\n \nMichael Polis, President, W!LDBRAIN Entertainment and EVP, Branded Entertainment and Consumer Products, DHX Media commented:\n \n\"Character Options is a leader in children's licensing and the right partner for us to launch a collection of toys for Rastamouse and its fans. The storylines are full of rich content which will add to the growing list of ways the fans can enjoy 'Da Easy Crew' and their adventures.\"\n \nThe series features Rastamouse (voiced by BBC Radio One presenter Reggie Yates) and Da Easy Crew solving mysteries and catching criminals whilst inspiring kids with fun storylines in which they always strive to make a positive difference, leading to the show's catchphrase \"make a bad ting good\". Following the launch of the TV series in January 2011 the show has risen to the Cbeebies Top 5 animated programmes whilst Youtube clips of the action are receiving hundreds of thousands of hits.\n\n\nNotes to Editors\n \nAbout Rastamouse\nRastamouse, the animated music series based on the critically acclaimed books by Gene...