Business
Golden Leaf Holdings Adds Chief Marketing and Sales Officer to Business Development Team
Golden Leaf Holdings Adds Chief Marketing and Sales Officer to Business Development Team.
About this update from Chalice Brands Ltd.
[{"type":"text","content":"\nTORONTO, Sept. 06, 2018 (GLOBE NEWSWIRE) -- Golden Leaf Holdings Ltd. (“Golden Leaf” or the “Company”) (CSE:GLH) (OTCQB:GLDFF), a cannabis company with cultivation, production and retail operations built around recognized brands, today announced that it has named Jeff Yapp as its new Chief Marketing and Sales Officer. In his new role, Mr. Yapp will be responsible for setting Golden Leaf’s global retail and franchising strategy, and overseeing the Company’s wholesale revenue, marketing and public relations initiatives.\n Mr. Yapp joins Golden Leaf Holdings with more than three decades of experience working as a visionary and creative leader in the consumer and technology space, helping brands such as Microsoft, MTV, Cabelvision, Hollywood Entertainment, Twentieth Century Fox and Pepsico achieve their creative vision and make a multi-national impact. Prior to joining Golden Leaf, Mr. Yapp was most recently the founder and CEO of Wutznxt, a strategic marketing and consulting firm that works with and advises startups, as well as well-known brands like Microsoft and VICE, a Next Generation Media Company. In his role, Mr. Yapp was integral in supporting new product launches, helping to guide international retail expansion and building out new brand initiatives. William Simpson, CEO of Golden Leaf Holdings, said, “Jeff’s leadership coupled with his wealth of experience helping bring innovation and a consumer-oriented vision to the corporate environment will serve as a critical addition to the Golden Leaf executive team. His expertise will be critical as we continue to expand the Golden Leaf and Chalice Farms footprint both in the U.S. and abroad.”   Mr. Yapp’s expertise, along with his leaderships skills, will help ensure that the company’s global branding and franchising strategies meet the demands of the rapidly expanding and dynamic cannabis market. Additionally, Mr. Yapp will utilize his skillset to help optimize operations while also continuing to enhance the Company’s dispensary brand, Chalice Farms, as a warm, inviting brand for which it has become known.  “I’ve been impressed by William’s leadership and his overall vision for the business and I couldn’t be more excited to join the executive team,” said Mr. Yapp. ...