Press release
Bragi and CEVA Collaborate to Redefine Hearable Devices
New Bragi 4 operating system to capitalize on CEVA's low power audio platform and software to enable a new class of hearables configured and personalized via
About this update from Ceva, Inc.
[{"type":"text","content":"New Bragi 4 operating system to capitalize on CEVA's low power audio platform and software to enable a new class of hearables configured and personalized via industry's first hearable app store\n\n\nMOUNTAIN VIEW, Calif., March 17, 2020 /PRNewswire/ -- CEVA, Inc. (NASDAQ: CEVA), the leading licensor of wireless connectivity and smart sensing technologies, and Bragi GmbH, an award-winning technology company based in Munich, Germany, announced today a strategic collaboration to drive a new class of hearable devices where the user experience is customizable via the industry's first hearable app store. Target devices include headsets, hearing aids, True Wireless Stereo (TWS) earbuds and a host of other smart audio devices for the consumer and the smart home.\nThe partnership takes advantage of the low power, CEVA-BX DSP architecture, along with its advanced LLVM compiler and Eclipse based development tool chain, and Bragi 4, a newly defined operating system (OS) specialized for hearables. In conjunction with Bragi 4 OS, Bragi's patented commercial app store will enable technology partners and experts to offer software apps and services such as voice activation, voice biometric, audio post processing and music services. These software packages can be licensed and downloaded directly to devices based on this architecture, allowing individuals to personalize their hearables user experience. CEVA will also offer a range of its value-added software via the Bragi app store, including ClearVox for noise reduction, WhisPro for speech recognition, MotionEngine for sensor fusion and the SenslinQ framework for contextual awareness.\n\"Imagine buying headphones that adapt according to the needs of the user. Purchase noise-cancelling software just before boarding a plane. Encrypt communication data for sensitive business conversations. Discover that you hear better with voice amplification through try-to-buy offers. On business travel, use your headphones to translate from Chinese into English. Add a feature that alerts someone if your headphones detect you've fallen over. The possibilities are endless,\" said Nikolaj Hviid, founder and CEO of Bragi.\nThrough this collaboration, hearables and other smart audio devices will transform in the same way as the mobile phone industry in the '00s, by replacing single-purpose feature products with flexib...