Business
Alfi Launches First-of-Its-Kind AI Audience Analytics; Delivers Real-Time Audience Matching, Insights and Impression Verification to Digital Out-of-Home (DOOH) Advertising Sector
AI SaaS Advertising Platform Delivers New Innovative Measurement Solution to Enable Brands and Screen Owners to Understand Consumers in Real-TimeMIAMI BEACH,
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[{"type":"text","content":"AI SaaS Advertising Platform Delivers New Innovative Measurement Solution to Enable Brands and Screen Owners to Understand Consumers in Real-TimeMIAMI BEACH, FL / ACCESSWIRE / June 27, 2022 / Alfi (NASDAQ: ALF), an artificial intelligence visual recognition SaaS advertising platform, announced today the launch of AI Audience Analytics (\"Audience Analytics\"), a highly disruptive solution aimed at addressing significant issues with measuring digital out-of-home audiences and campaign outcomes. The system, which can pinpoint up to 400 viewers per second, will enable screen owners and brands to understand, and match their audiences in real-time, by using an interactive platform that delivers verified advertising impressions. \"Traditionally, out-of-home measurement was derived from arbitrary polygoned device ID metrics that essentially guess who might have passed or viewed an ad, which narrows the already small window of opportunity a brand might have to connect with consumers on the go and lead to a point of sale,\" said Peter Bordes, Interim CEO, Alfi. \"Our analytics are fully interactive and take the guesswork out of DOOH measurement, making it the first in the market to deliver the degree of accuracy advertisers have come to expect from digital advertising - without the use of cookies, or device IDs. Our analytics identify and match real audience participants in real-time and enable brands to know they viewed their campaign.\"Screen owners and brands can filter data by geographic location, gender, time and date, age, and ad serving device for comprehensive audience insights, in real-time in a privacy-compliant manner. The next version will add even deeper insights such as mood, expression, and much more.\"Numerous metrics have been created to infer traffic for DOOH. Mobile device identification, for instance, can estimate the number of people who walked in the vicinity of your ad,\" said Ron Spears, Chief Revenue Officer, Alfi. \"Alfi is the first to deliver what is actually happening down to the second. Our team of engineers has created efficient software innovations that are elevating Alfi's marketing-leading AI advertising solutions. We're revolutionizing the DOOH marketplace by enhancing brand reach with live interactivity, compliant data capture, and real-time insight into ad performance and consumer preferences.\"The la...