Business
Alfi Announces Digital Advertising Tablet Rollout in Rideshare Vehicles in Austin and Las Vegas and 2.0 Driver Portal
Intelligent digital tablets now in 16 major U.S. markets with plans for two more cities in late Q12022Driver portal version 2.0 launched to support payment,
About this update from Centurion Acquisition Corp.
[{"type":"text","content":"Intelligent digital tablets now in 16 major U.S. markets with plans for two more cities in late Q12022Driver portal version 2.0 launched to support payment, monitor activity, and manage serviceGrowing scale of Alfi digital tablets driving increased advertising demand from agencies and brandsMIAMI BEACH, FL / ACCESSWIRE / February 22, 2022 / Alfi (NASDAQ:ALF) (\"the Company\"), an AI enterprise SaaS advertising platform, announced today plans to commence the rollout of its AI-enabled intelligent tablets to rideshare drivers in two major U.S. markets, Austin and Las Vegas. The Company has initiated the next phase of its digital tablet installations in rideshares after having successfully deployed in 14 major U.S. cities, established a partnership with a major programmatic exchange, Vistar Media, and in response to an increasing demand from agency and direct advertisers for Alfi's Digital Out-of-Home (DOOH) technology that can provide effective insights and analytics in a privacy-compliant manner. Alfi has also launched an upgraded version of its driver portal to provide enhanced support and facilitate ease of payment to rideshare drivers across all 16 markets.\"Alfi's SaaS computer vision with machine learning technology goes well beyond geo-targeted ads by providing ride-sharing audiences real-time curated adsusing contextual targeting powered by AI to get the right ads in front of the right people at the right time, said Ron Spears, Alfi Chief Revenue Officer. \"Such personalized experiences strengthen customer loyalty and relationships and help brands improve their ROI. With the next phase of our intelligent tablet deployment underway and the establishment of critical mass of digital tablets in our first 14 markets, brands can access our technology to optimize the performance of their campaigns and create compelling and dynamic customized content in real-time to our growing rideshare audience.\"Rideshare Audience Represents Attractive and Growing Demographic for AdvertisersNearly 90% of riders are between the ages of 18 and 44.Approximately 52% are highly engaged millennials between the ages of 25 and 34.Riders have an average household income of more than $90K.Average rideshare trip is 23 minutes.Sources: https://news.gallup.com/poll/237965/snapshot-uses-ride-sharing-services.aspx; http://www.schallerconsult.com/rideservices/a...