Business
The Small Pet Revolution is Here: Kaytee, Rainn Wilson and Kenneth the Guinea Pig Champion Small Pet Equity in “Small in Show”
Kaytee invites consumers to celebrate their small pet superstars in a virtual award show using #SmallinShow to give them a deserving spot on center stage
About this update from Central Garden & Pet Company
[{"type":"text","content":"\nKaytee invites consumers to celebrate their small pet superstars in a virtual award show using #SmallinShow to give them a deserving spot on center stage\n\n CHILTON, Wisc.--(BUSINESS WIRE)--\nKaytee, a leading brand in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA) and a pioneer in wellness products for small animals and birds, is on a mission to champion small pets everywhere. Over 16 million people currently love and care for small animals or pet birds, but the world of pets can often feel very focused on dogs and cats. As a result, the small pets of the world can get lost in the crowd...until now.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220620005098/en/Kaytee, a leading brand in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA) and a pioneer in wellness products for small animals and birds, is on a mission to champion small pets everywhere. With the help of A-list star Kenneth the Guinea Pig (and his human chaperone and small-animal enthusiast, Rainn Wilson), Kaytee is starting the small pet revolution with “Small in Show,” a first-of-its-kind digital short film. “Small in Show” chronicles Kenneth and Rainn’s journey to enter the famed Westminster Dog Show and in turn, celebrate all that small pets have to offer. (Photo: Business Wire)\nWith the help of A-list star Kenneth the Guinea Pig (and his human chaperone and small-animal enthusiast, Rainn Wilson), Kaytee is starting the small pet revolution with “Small in Show,” a first-of-its-kind digital short film. “Small in Show” chronicles Kenneth and Rainn’s journey to enter the famed Westminster Dog Show and in turn, celebrate all that small pets have to offer.\n\n“Small pets are truly overlooked. Everyone goes straight to dogs and cats. But Kaytee is out to show that these little creatures have big personalities and are just as worthy to be part of your family. That’s something that was easy to get behind,” said Rainn Wilson.\n\nKenneth isn’t the only pet worthy of recognition. To put deserving small pets everywhere front and center, Kaytee is launching its inaugural #SmallinShow Award Show, inviting pet parents of hamsters, bunnies, mice, birds and other small companions to share images and stories of their mini heroes across social media. The #SmallinShow Award Show wi...