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The Makers of Cadet Brand Launch Line of New, Patent-Pending Bully Chews for Dogs

NEPTUNE CITY, N.J.--(BUSINESS WIRE)-- Today, Cadet, a leading dog chew & treat brand in the Central Garden & Pet portfolio (Nasdaq: CENT) (Nasdaq: CENTA), is

articleCentral Garden & Pet CompanyJanuary 25, 20235/company/central-garden-and-pet-company/news/the-makers-of-cadet-brand-launch-line-of-new-patent-pending-bully-chews-for-dogs-2023
The Makers of Cadet Brand Launch Line of New, Patent-Pending Bully Chews for Dogs

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[{"type":"text","content":" NEPTUNE CITY, N.J.--(BUSINESS WIRE)--\nToday, Cadet, a leading dog chew & treat brand in the Central Garden & Pet portfolio (Nasdaq: CENT) (Nasdaq: CENTA), is launching a unique line of all-natural, highly palatable, and digestible long-lasting chews called Bully Hide.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230125005025/en/Cadet, a leading dog chew & treat brand in the Central Garden & Pet portfolio, is launching a unique line of all-natural, highly palatable, and digestible long-lasting chews called Bully Hide. (Photo: Business Wire)\nWith inflation significantly impacting households, the makers of Cadet® products identified the growing demand for reputable yet affordable chews that both pet parents and dogs will love. Leveraging the brand’s 35-year industry expertise, Cadet invented a unique bully chew that not only uses fewer ingredients but is more affordable for pet parents. To create these first-of-its-kind chews, Cadet used new, patent-pending technology to treats that feature the beloved bully stick on the outside and beef hide on the inside.\n\n“Cadet is thrilled to launch a new line of bully chews that combines the whole, premium ingredients and flavors dogs crave at an accessible price point pet parents love,” said Glen S. Axelrod, President and CEO of Cadet. “With our new patented innovation, we can offer a limited-ingredient chew made from grass-fed, free-range cattle that is more digestible than traditional rawhide.”\n\n“As pet parents ourselves, we at Cadet can certainly relate to the 76% of those who use treats as a means to spend quality time with their pets¹,” said Kimberly Cassar, Senior Vice President of Marketing of Cadet. “This wholesome, indulgent dog chew option is sure to play a part in creating special bonding moments for years to come.”\n\nThe new line of bully chews includes Cadet® TORO® Bully Hide Rolls, Cadet® TORO® Bully Hide Chews, and Cadet® Bully Hide Sticks. Each combines dogs’ two favorite natural chew features: the bold flavor of bully stick and the long-lasting quality of beef hide. Made from real bully stick and the top layer of beef hide—the finest cut of rawhide available—these one-of-a-kind chews are rolled into a stick shape and oven-roasted to perfection. Great for treating at home or on the go, this innovative new...

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