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Outdoor Furniture Cushion Brand ARDEN Partners with Country Music Singer & Songwriter Alexandra Kay to Launch “Favorites” Collection Ahead of Summer Patio Season
Partnership kicked off with a “gARDEN Party” in Nashville, Tennessee NASHVILLE, Tenn.--(BUSINESS WIRE)-- ARDEN, a leading outdoor patio cushion brand in the
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[{"type":"text","content":"\nPartnership kicked off with a “gARDEN Party” in Nashville, Tennessee\n\n\n NASHVILLE, Tenn.--(BUSINESS WIRE)--\nARDEN, a leading outdoor patio cushion brand in the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), and rising country music singer/songwriter Alexandra Kay, have teamed up to celebrate the start of summer outdoor entertaining. To kick off the collaboration, on Monday, May 20, Kay and ARDEN hosted an exclusive garden party in Nashville, Tennessee for an intimate evening of outdoor entertainment.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240604350288/en/Outdoor Furniture Cushion Brand ARDEN Partners with Country Music Singer & Songwriter Alexandra Kay to Launch the “Favorites” Collection Ahead of Summer Patio Season - Partnership kicked off with a “gARDEN Party” in Nashville, Tennessee (Photo Credit: Sean Davis)\nAlexandra Kay’s “favorites” from ARDEN cushions include the following patterns: Coastal Green Leaf, Navy Palm, and Sage Green Tenley. The calming color palette nods to her finding solace in the outdoors, crediting her parent’s porch as the place where she wrote a lot of her new music.\n\n\n“It’s been a significant year of growth for me, and I’ve loved working with ARDEN to spotlight some of my favorite patterns from their line,” said Alexandra Kay. “I’m hoping that this partnership offers comfort to those who find peace outdoors like I do. A little style can go a long way in making you feel better.”\n\n\nThe fade-resistant textiles are also eco-friendly, featuring ARDEN’s new ultra-soft earthFIBER material. The plant-based fabric is a blend of bamboo viscose and polyester. The cushions are generously filled with partially recycled fiber and made to resist stains and water with PFAS Free treatments.\n\n\n“We have always had a passion for outdoor decor that you can feel good about, and we’ve worked hard to ensure sustainability is a key pillar in our cushion collections,” said Carrie Belcher, Director of Marketing for ARDEN Companies. “It’s been a delight working with Alexandra so far, and we’re thrilled to continue our partnership with her in the future.”\n\n\nKay initially rose to fame on social media, garnering over 6 million followers and 170+ million streams on Apple Music and Spotify. Kay has collaborated with ind...