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Kaytee Partners With Jane Lynch and Christian Cooper to Make Backyard Birding the Hobby of the Season
As birding takes flight in popular culture, Kaytee leads the movement, launching “The Birder Hub” alongside a star-powered partnership inspiring connection,
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[{"type":"text","content":"\nAs birding takes flight in popular culture, Kaytee leads the movement, launching “The Birder Hub” alongside a star-powered partnership inspiring connection, curiosity, and calm.\n\nMedia Kit here\n\n FRANKLIN, Wis.--(BUSINESS WIRE)--\nKaytee, a leading brand in backyard birding and pet care, today announced the launch of The Birder Hub, a first-of-its-kind digital destination designed to make birding accessible, inspiring, and enjoyable for everyone, from curious beginners to seasoned enthusiasts.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251106273368/en/As birding continues to break into the cultural zeitgeist, Kaytee is leading the movement by bringing mainstream visibility to the hobby. The Birder Hub is a first-of-its-kind digital destination designed to make birding accessible, inspiring, and enjoyable for everyone, from curious beginners to seasoned enthusiasts.\nAs birding continues to break into the cultural zeitgeist, Kaytee is leading the movement by bringing mainstream visibility to the hobby. With more young people discovering birding through social media, outdoor adventures, and mindful escapes, The Birder Hub offers a welcoming space that reflects a generation’s desire for calm, curiosity, and authentic joy.\n\nTo bring this vision to life, Kaytee has partnered with Emmy Award-winning actress and comedian Jane Lynch and birding expert and advocate Christian Cooper — two voices that capture the balance of fun and expertise that defines modern birding.\n\n“Jane reminds us that you don’t have to be an expert to enjoy birding, you just have to be a little curious,” said Manny Orejuela, the VP of Marketing for Kaytee. “Together with Christian, she helps us show that birding is for everyone, and that’s what makes this partnership so special.”\n\n“Beyond discovery, birding offers real benefits for mental health and emotional well-being. Time spent observing nature nurtures mindfulness, strengthens intergenerational bonds, and inspires renewed joy in everyday life,” said Lynch. “Through The Birder Hub, Kaytee encourages everyone to explore birding as a meaningful blend of calm, curiosity, and connection.”\n\n“Birding gives us a chance to slow down, breathe, and find joy in what’s around us,” said Christian Cooper. “It’s more than a hobby. It’s a reminder...