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Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control
Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers WALNUT CREEK, Calif.--(BUSINESS WIRE)-- Image® Herbicides, part of the Central
About this update from Central Garden & Pet Company
[{"type":"text","content":"\nUpdated Packaging and Positioning Simplify Weed Killer Selection for Consumers\n\n WALNUT CREEK, Calif.--(BUSINESS WIRE)--\nImage® Herbicides, part of the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is making it easier than ever for homeowners to confidently tackle their weed problems with a bold new brand identity, packaging redesign, and refreshed positioning. Backed by consumer research, the herbicide brand’s latest evolution aims to remove confusion and help consumers quickly identify the right weed killer for their specific needs—so they can kill more weeds on more lawns with certainty.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250407817627/en/IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO TAKE THE GUESSWORK OUT OF WEED CONTROL - Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers\nAccording to a YouGov Herbicides Drivers Study, 50% of weed control purchasers admit they are not confident they are buying the correct product or applying it correctly. Image Herbicides is solving this issue head-on with a redesigned approach that prioritizes clear, visual identification of weed problems—using imagery instead of text—to simplify selection and application.\n\nA New Look, Same Powerful Results\n\nThe rebrand introduces a modernized pack design across all Image Herbicides’ product offerings, including:\n\n\nSelective Herbicides in Ready-to-Spray and Concentrate formats including Nutsedge Killer for Southern Lawns, Weed Killer for Southern Lawns, Crabgrass & Weed Killer for Lawns, and Crabgrass, Nutsedge & Weed Killer for Lawns\n\n\nHerbicide Granules such as Noxall Granules and Casoron Granules\n\n\nThe new design features a midnight blue brand color paired with bright, contrasting visuals that improve in-store and online shelf presence. This update ensures that consumers can easily spot the right solution for their yard—at a glance.\n\n“This refresh is all about clarity and confidence,” said Aaron Dillon, Garden Design Lead at Central Garden & Pet. “We listened to consumers' needs and created a design that simplifies the decision-making process. Our new packaging highlights the exact types of weeds each product targets, taking the uncertainty out of lawn care.”\n\nShoppers can expect to see the new Image Herbicides p...