Business
Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation
With a refreshed identity, updated loyalty program, and expanded community partnerships, Farnam sets the stage for the future of horse care. PRESS KIT HERE
About this update from Central Garden & Pet Company
[{"type":"text","content":"\nWith a refreshed identity, updated loyalty program, and expanded community partnerships, Farnam sets the stage for the future of horse care.\n\nPRESS KIT HERE\n\n PHOENIX--(BUSINESS WIRE)--\nFarnam, a trusted name in horse care for over 75 years and part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is proud to introduce a revitalized brand identity that honors its 75-year legacy while boldly stepping into the future. The new look and feel across all products–-from supplements and grooming to fly control and deworming— is in keeping with the same dedication that horse owners have relied on for generations. This rebrand solidifies Farnam’s leadership in the equine industry, strengthening its presence in a competitive market while reinforcing its commitment to providing innovative and effective solutions for horse care.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250402197190/en/Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation\n“For more than seven decades, Farnam has been the go-to brand for horse owners who value quality and expertise in their equine health and wellness products,” said Sarah Jarvis, Director of Marketing at Farnam. “This evolution of our brand unifies our extensive portfolio under one master brand, increasing relevance with our core consumers and positioning us for continued growth. We are excited to share this next chapter with the equine community.”\n\nThe revitalization of the Farnam® brand is designed to enhance consumer recognition and distinction in the equine care category while reinforcing its commitment to excellence. This rebrand unifies Farnam’s marketing and its comprehensive portfolio of head-to-hoof, inside-and-out horse care products, creating a stronger, more cohesive brand identity. With a renewed focus on category distinction, Farnam is positioning itself to stand out in an increasingly competitive industry.\n\nA Smarter, More Rewarding Loyalty Reward Program\n\nAs part of the brand’s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members earn points for each product purchased and can earn rewards like exclusive brand merchandise and coupons for fut...