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Ferry-Morse Launches ‘Ask Our Gardening Community’ Live Q&A

Live, online chat function features advice for gardeners from gardeners NORTON, Mass.--(BUSINESS WIRE)-- Ferry-Morse, one of the leading and oldest gardening

articleCentral Garden & Pet CompanyApril 3, 20233/company/central-garden-and-pet-company/news/ferry-morse-launches-ask-our-gardening-community-live-qa-2023-04-03
Ferry-Morse Launches ‘Ask Our Gardening Community’ Live Q&A

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[{"type":"text","content":"\nLive, online chat function features advice for gardeners from gardeners\n\n NORTON, Mass.--(BUSINESS WIRE)--\nFerry-Morse, one of the leading and oldest gardening seed brands in the United States, part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), today announced its new ‘Ask Our Gardening Community,’ a live digital Q&A center for both experienced and budding gardeners. The free online gardening community features advice from brand ambassadors, passionate gardening experts, who are ready to provide tips, resources and advice for any gardening question at FerryMorse.com.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230403005062/en/Ferry-Morse Launches ‘Ask Our Gardening Community’ Live Q&A - Live, online chat function – featuring gardeners for gardeners – available for real-time advice and inspiration. (Graphic: Business Wire)\nFerry-Morse continues to modernize the seed category by introducing helpful digital resources that educate and support gardeners in every step of their journeys. This new live chat will bring real-time education to a category that has historically provided limited, seasonal guidance to its users.\n\n“We know that gardening is an activity that comes with lots of questions such as, What are the best beginner vegetables? Or What are the most vibrant flowers for a container garden?” said Rebecca Sears, CMO and Resident Green Thumb at Ferry-Morse. “We’re thrilled to launch this live Q&A function and are ready to continue to support our fellow gardeners so they can have a more successful and enjoyable season.”\n\nConsumers can access the Q&A chat function from home, in their gardens or while shopping at their local garden center to get their questions answered from anywhere. Ferry-Morse designed the new offering to be an online community for gardeners to support each other.\n\nThe launch of Ask Our Gardening Community joins several other digital resources from the brand. Last year, Ferry-Morse launched its Garden Matchmaker tool, a first-in-its-category quiz that provides personalized seed and plant recommendations, as well as its blog, The Greenhouse, that offers tips and advice for every step of the growing season.\n\nThe Ferry-Morse Rewards Program gives consumers the opportunity to earn points while stocking th...

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